1.Measurement of volume of conversations online.
2.One can identify and narrow down how much of relevant conversations occur online regarding the brand or product.
3.Measurement of sentiment and tone of conversations online
4.One can find out who are the key influencers of your brand/product.
5.Identify newer oppurtunities due to regular feedback received
6.Benchmark the brand/product value with competitors and industry standards
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A brand is built of perceptions. And in today's social Web, perceptions are being expressed and created in real-time by the conversations taking place on blogs, forums, social networks, micro-blogging services and video/presentation-
Brand management has evolved from a marketing and corporate communication subject to a 'business' subject that must also address customer service issues that find their way online and which can influence your audience. Not only that, the inherent virality of the medium demands that these issues are addressed in real-time i.e. in hours, not days.
That is where SaltSocial Media steps in. We build tech - for agencies and organizations - that can enable real-time brand management.