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In a recent BBC documentary a group of British neuroscientists has confirmed that the brains patterns of ‘Jobsian cult’ members respond to visuals of Apple products in much the same way that religious believers respond to religious imagery – this is something that IT atheists have known for a very long time. It might therefore be argued that true Apple fans are more fiercely loyal than Microsoft fans.
How does this BBC documentary come to its conclusion? Brain scans may show that they’re stimulated by all things Apple in the same way that religious believers have their brains fired by religious imagery.
The team of neuroscientists compared MRIs of Apple true believers' brains to those of people who call themselves "very religious" and found that Apple and religion enhance the same part of the brain. This means that Apple triggers the same emotions and reactions in a person as religion.
So is it correct that Apple fans are far more passionate in their commitment to Apple products than the owners of Microsoft products? Could this be the consequence of clever marketing, brilliant product design or both?
You can be sure Microsoft is finding this hard to comprehend
Apple is widely known in tech circles to win around the profound sense of loyalty among its fans, some of whom were portrayed in a 2009 documentary entitled “Macheads.”
As the presenter of the BBC show called "Secrets of the Superbrands”
The BBC programme also managed to talk with (though not scan the brain of) the Bishop of Buckingham, which is a nice, little, wealthy part of England's south. The bishop noted that he reads the Bible on his iPad. More touchingly, though, he offered that there were clear religious aspects to Apple stores: stone floors, arches, and little altars upon which the precious products are perched.
And as Riley observed the staff at London's Covent Garden Apple store chant and whip those waiting in line into a ecclesiastical frenzy, Riley remarked: "I can honestly say I've never seen anything like this at PC World."
Can you ever imagine this happing in a Microsoft store? Perhaps…
In speeches, Pope Benedict XVI has said technology consumption poses a threat to religion and the Roman Catholic church. The holy leader told a Palm Sunday crowd a month ago that technology cannot replace God. Although it could inspire into a god-like devotion.
So there you have it. Apple is indeed a religion. Amen!
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