The US Postal Service is distributing 4,100 copies of the 2011 Edinburgh HomePages® Directory to every Edinburgh family, business, and post office box holder. The Edinburgh HomePages® are a printed community directory including residential and business white pages, a community information section, and a categorized local business Yellow Pages. Local information is also published online at http://CloseBy.com, an Internet Yellow Pages that submits business information to Google. The 19.5% growth in local business advertising shows evidence of renewed enthusiasm toward the local economy.
“It’s very encouraging to see this level of economic optimism in Edinburgh. Family owned businesses are the backbone of the country, and they do not spend money on advertising unless they are leaning forward.” said Abe Andrzejewski, CEO of American Marketing & Publishing, LLC.
John Drybread, Edinburgh Director of Utilities has seen the local economy come roaring back and is very encouraged. “The downtown Merchants Association has been very active in promoting the shopping district and in making Edinburgh a great place to shop. Also there is a lot of hiring going on in local industry. We have one of the largest outlet malls in the Midwest, and that has been quite active, too.”
Neal Polachek, President of BIA/Kelsey, a local media consulting and advisory service says, “Local and community Yellow Pages such as HomePages Directories have long been barometers of the local economy. Many small businesses are often among the more sophisticated advertisers and as such, they generally have their thumb on the pulse of the economy and they tend to know what advertising works. It is very encouraging to see this type of growth in Edinburgh in an otherwise subdued advertising market.”
American Marketing & Publishing LLC publishes HomePages® Yellow Pages Directories in print and online at CloseBy.com in 415 small and medium sized communities in Kentucky, Illinois, Indiana, Iowa, Michigan, Minnesota, Nebraska, Ohio, Tennessee, and Wisconsin. Founded in 1997, HomePages Directories help families support their communities with complete listings and profiles of local businesses, community information, and residential phone numbers.
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If you would like more information about this topic, or to schedule an interview with Abe Andrzejewski, please contact Tiffany Mills at (815) 756-2840 x4420 or email her at Tiffany.Mills@