Newspaper Classifieds In Today’s Media Landscape - New White Paper Now Available

May 24, 2011 - PRLog -- As an industry leader in self-serve classifieds with years of experience at solving newspaper challenges through innovative technology, AdPerfect is offering a free white paper that includes the following topics: digital classifieds, self-service, innovation, and social classifieds.

The rise of pure-play online classified sites has brought about a revolution in classified advertising. Newspapers can still create a viable classifieds business but not without making significant changes to traditional business models.

This white paper outlines what kind of changes and classified strategy will prove effective in today’s media landscape. It notes how publishers can control costs, better leverage staff resources, capitalize on emerging opportunities, and drive revenue.

Visit http://www.adperfect.com/whitepaper/ to receive this informative free white paper.

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AdPerfect offers comprehensive yet configurable advertising solutions designed to achieve maximum revenue for media publishers. Our web-based applications reduce costs, simplify workflows, and increase ROI.

Our suite of solutions include: Classified Advertising Solutions, which let transient & contract advertisers place classified & display ads through a Self-Serve Order Entry as well as promote classified listings using the Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publishes them to print, online, mobile, and social platforms; and Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven ad units.

AdPerfect’s solutions are used by over 450 media publishers across North America, the UK, and Australia. Some customers include: McClatchy Company, New York Times Regional Media Group, Metro Group, Postmedia Network, Boston.com, Apartments.com, and Cars.com.