Welcomemat Services Targets Wisconsin for Expansion

May 20, 2011 - PRLog -- Welcomemat Services, the nation’s leading franchise system specializing in helping businesses turn new movers into loyal customers, today announced expansion into Wisconsin that will add several new locations to the region during the next six to 12 months. Initial growth of the brand will focus on areas throughout Madison, Milwaukee, Waukesha and West Allis.  

“The growing number of movers in Wisconsin presents the market as a perfect area for growth of the Welcomemat Services brand,” said Brian Mattingly, founder and president of Welcomemat Services. “Welcomemat Services offers businesses the right tools to help build stronger relationships with their customers that create loyal fans for many years to come throughout our specialized loyalty program. We look forward to developing the concept and becoming the business of choice for the areas we serve.”  

The development announcement stems from a larger, national expansion plan that calls for 200 locations to open during the next five years throughout high profile, transient markets. Currently, the company has 12 locations operating successfully across the Southeast United States, where they have developed a loyal following of small and regional businesses that have used the company’s services to help build stronger relationships with their customers while increasing revenues and client retention for nearly a decade.

The Welcomemat loyalty program delivers a gift certificate package of sophisticated invitations to new movers that may be redeemed at local restaurants, salons, medical practices and auto service centers. Welcomemat Services is the first and only loyalty marketing platform designed for local businesses to employ proprietary technology that enables new mover information to be bar-coded into every invitation. The barcode information not only allows small businesses the ability to track response of their marketing dollars, but also gives them insight into the moving population in their area.

“While online deal sites continue to steadily grow, they are not creating the necessary relationship between consumers and businesses to help small business owners thrive and maintain customers for the long run,” added Mattingly.

To augment the company’s growth, Welcomemat Services is seeking sales-savvy individuals to develop the local Welcomemat networking and own their share of a brand that is creating the next revolution in local, technology-based marketing. The average cost to purchase a Welcomemat Services territory ranges from $49,900 to $77,050, which includes a franchise fee of $35,000. Franchise owners are not required to have industry experience, but should have solid sales and networking skills in order to effectively build relationships with clients.
For more information please contact Brian Mattingly at (404) 841-2226 or visit www.welcomematfranchising.com.


About Welcomemat Services
Founded in 2003 by a team of experienced sales and software professionals, Welcomemat Services provides local businesses access to new loyal customers in their local communities through a combined digital and print marketing program. Unique in the estimated $133 billion local advertising market, Welcomemat Services uses specialized, patent-pending technology to store and log customer demographics for use by the local companies it supports. Welcomemat Services has 12 company owned units and began franchising in Q4 of 2010.