The US Postal Service completed distribution of 14,900 copies of the 2011 Hobart HomePages® Directory to every Hobart family, business, and post office box holder. The Hobart HomePages® are a printed community directory including residential and business white pages, a community information section, and a categorized local business Yellow Pages. The 30% growth in local business advertising shows evidence of renewed enthusiasm toward the local economy.
“It’s very encouraging to see this level of economic optimism in Hobart. Family owned businesses are the backbone of the country, and they do not spend money on advertising unless they are leaning forward.” said Abe Andrzejewski, CEO of American Marketing & Publishing, LLC.
Hobart Mayor Brian K. Snedecor remains very optimistic about the future of the local economy. “The city of Hobart has continued to move in a positive direction as to being a place to call home and to provide for quality of life issues that are of the utmost importance to our residents of all ages.”
Neal Polachek, President of BIA/Kelsey, a local media consulting and advisory service says, “Local and community Yellow Pages such as HomePages Directories have long been barometers of the local economy. Many small businesses are often among the more sophisticated advertisers and as such, they generally have their thumb on the pulse of the economy and they tend to know what advertising works. It is very encouraging to see this type of growth in Hobart in an otherwise subdued advertising market.”
If you would like more information about this topic, or to schedule an interview with Abe Andrzejewski, please contact Tiffany Mills at (815) 756-2840 x4420 or email her at Tiffany.Mills@
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American Marketing & Publishing LLC publishes HomePages® Yellow Pages Directories in print and online at CloseBy.com in 305 small and medium sized communities in Kentucky, Illinois, Indiana, Iowa, Ohio, and Wisconsin. Founded in 1997, HomePages Directories help families support their communities with complete listings and profiles of local businesses, community information, and residential phone numbers.