Service Management Group Named 2010 “Purveyor of the Year” by OSI Restaurant Partners, LLC

May 19, 2011 - PRLog -- Service Management Group (SMG), the leading customer analytics agency focused on loyalty and service improvement, was awarded the 2010 “Purveyor of the Year” award by OSI Restaurant Partners, LLC for work across OSI brands. SMG teamed up with OSI in 2008 to create a premiere customer experience for all diners at OSI brands.

“The Purveyor of the Year award is given annually to vendors who consistently demonstrate service excellence by going above and beyond expectations and SMG does that for us,” said Jeff Smith, president of Outback Steakhouse.  “Our work with SMG continues to provide us with new insights.   We believe that SMG’s focus on the guest experience has helped target areas where we can offer even greater hospitality.”

Tampa‐based OSI Restaurant Partners, LLC is one of the largest casual dining restaurant companies in the world, operating in 49 states and 23 countries.  The partnership of SMG and OSI spans Outback Steakhouse, Bonefish Grill, Carrabba’s Italian Grill, and Fleming’s Prime Steakhouse & Wine Bar.  

“We are proud to be recognized for having an impact on OSI’s businesses,” said SMG CEO Andy Fromm. “OSI is a great partner that shares, challenges and supports our efforts to deliver a superior guest experience.  We are proud that the investments we make in our people and technology continue to help clients prosper.”

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About Service Management Group:
Service Management Group® (SMG) is the leading customer experience analytics agency that improves multi-unit performance for global retail and restaurant brands. The company captures and critically appraises the customer and employee metrics that deliver financial results. By helping everyone from the CEO to the store manager understand the factors that define a superior customer experience, SMG develops a prescriptive set of actions that improve operations and grow brands. To request more information about SMG, email Craig Safir at CSafir@smg.com or call 816-841-4500.