The Luzianne Specially Blended RV Tour Heads to Tulsa, OK for the Tulsa International Mayfest

May 19, 2011 - PRLog -- Tulsa, OK– For Luzianne fans and iced tea lovers alike, the branded RV will be pulling into the Tulsa International Mayfest May 19-22 to celebrate downtown Tulsa’s 39th annual celebration of art, music, food and fun!

During the Specially Blended Tour, fans can cool off from this summer’s hottest events by sampling freshly brewed Luzianne sweet, unsweet, and green iced tea, play games for chances to win branded prizes and pick-up Luzianne coupons.  The famous southern brand plans on sampling more than 250,000 cups of tea and giving away nearly 150,000 coupons, that’s a total savings for $82,500 for all tea enthusiasts out there!

The three-month, ten city tour and sweepstakes is partially promoted via tweets and comments in the most popular social media platforms. Facebook and Twitter gives new life to the age old rivalry between the north and south, R U SWEET OR UNSWEET? Fans of the brand can vote online using Twitter hashtags #sweet or #unsweet or through Facebook by voting in a poll that is tallied to show who is winning.

Luzianne Specially Blended for Iced Tea is a playing a big part in this year’s National Iced Tea Month. Facebook fans http://www.facebook.com/LuzianneTea  and Twitter followers http://www.twitter.com/luzianne_tea  will be able to vote on whether or not they “R Sweet or Unsweet”. With more than 3000 followers in less than 2 months social media has become a helpful platform for marketing this tour.

Luzianne is also giving away one sweet ride this year. Luzianne’s Specially Blended Sweepstakes will award one lucky winner at the end of the sweepstakes, a Class A Motor Home. Consumers are encouraged to enter the sweepstakes and view the official rules at http://www.speciallyblended.com.

Complete Tour Schedule:
•   May 19-22 Tulsa, OK Tulsa International Mayfest 2011
•   May 27-29 Little Rock, AR Riverfest
•   June 3-5 Shawnee, KS Old Shawnee Days
•   June 11-12 New Orleans, LA Cajun-Zydeco Festival
•   June 17-19 Foley, AL Hot Air Balloon Fest
•   June 23-26 Athens, GA AthFest
•   July 4 Houston, TX Freedom Over Texas
•   July 8-10 Dallas, TX Taste of Dallas


For more information on Luzianne’s Specially Blended Tour, Sweepstakes, National Iced Tea Month, “like” Luzianne Tea at http://www.facebook.com/LuzianneTea

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About Luzianne and Reily Foods Company
Based in one of the world's great culinary centers, New Orleans, Louisiana, the Reily Foods Company has flourished since its inception in 1902. Today, Reily Foods continues to make quality coffees, but also offers teas, mayonnaise, Cajun-Creole foods, seasonings, sauces, salad dressings, and chili kits. In fact, the most popular brand, Luzianne Tea, is a Reily original that's been made by the family owned company for generations. This January, Luzianne Tea’s Specially Blended Sweepstakes began offering participants a chance to win an RV, to be drawn in early 2012 and awarded randomly. In May, Luzianne Tea’s Specially Blended Tour kicked off in Austin, TX and will travel across the Southern US throughout the summer.


If you’d like more information about this topic, or to schedule an interview with Jennifer Brabson, please call 203.260.6699 or email at Jennifer@leverage-marketing.com