Does a good website design guarantee online success?

May 18, 2011 - PRLog -- Simply put... no! A great website design alone is not enough to guarantee online success.

Good website design depends on the inclusion or three key principles: Balance, harmony and a consideration for the target audience. Balance means to keep in mind the scale and size of images, font sizes and placement of element within the grids of your pages. This is needed so that a website visitor will find your website aesthetically-pleasing and will be able to easily scan and locate content throughout each page.

Harmony relates to the use of colors that work well together and the use of font types that can flow together while creating emphasis and strength where it is needed. This is also helpful to the website visitor in terms of usability. Research has repeatedly shown that the majority of internet users do not read web pages as they would printed copy. Instead a website visitor is more likely to scan through the copy trying to quickly spot the word or topic of interest. Use of color and the selection of suitable and readable fonts will make this easier for consumers who visit your website and will reduce the risk of sire visitors exiting your site before completing a transaction.

Your most important consideration is your target audience. Who would you like to attract to your website? Who are the people most likely to purchase your product? Knowing this is going to help guide you in your selection of all of the above. For instance, a children's website will use colors that are more attractive to a younger audience and a site intended for an elderly audience would be created using font sizes that are larger than average.

Often times business owners are unwittingly taken for granted because they are unaware that having a website (even an attractive website) is not all that's required for online business success.

It is important as it is to have a website that is well laid out with good color and font selection And good photography. It is even more important to have well-written, engaging copy and a navigation that is planned and constructed in a way that will be intuitive to the consumer.

There should be significant thought given to your target audience (often a missing but very valid concern). If a website is created specifically based on the personal taste of the business owner of the website designer (subjective design), then it may not attract or keep the consumer whose business you intended to capture. The end result is a website with little or no return. The website will only appeal to the people whose needs were considered.

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