PGA 2011 Merchandise Show continues to serve as positive platform for in fiamme®

May 17, 2011 - PRLog -- Phoenix, AZ May 2011:  After a two year hiatus, in fiamme, makers of the world’s finest Italian golf apparel, relaunched at the PGA 2011 Merchandise Show and interest remains high in the market.  Buyers, Golf Professionals and PGA Magazine continue to show support for the 100% cotton apparel market and in fiamme has positioned itself as a leader in the premium-brand apparel category.

“Our expectations for the show were high.  We left Orlando with affirmation that there is still a very strong market for a 100% cotton product,” said Art Kimbrough, Director of Business Development.  “I continue to meet with customers that saw us in Orlando and need a unique product like ours.”

While the market for technical and performance fabrics has shown enormous growth over the past few years, in fiamme has stayed committed to providing apparel made from  100% double-mercerized cotton.  in fiamme has few, if any, competitors in the market truly offering  all-Italian made, 100% cotton apparel.  Kimbrough commented that only two parts of the entire in fiamme production process don’t happen in Italy, “the cotton is typically grown outside of Italy and a product hangtag is produced in the United States, other than that the whole process from the yarn and dyeing to weaving and construction happen 100% within the borders of Italy.  Customers looking for high-quality, all-cotton polo-style golf shirts still have a source and we are excited about  the style and uniqueness of the in fiamme all-Italian product.”

The 2011 in fiamme product line debuted in Orlando earlier this year and at-once delivery orders already being filled.  in fiamme will continue to offer private labeling for the complete line which includes 11 distinct style shirts in a color palate that includes violet, red, black and blue.

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About in fiamme LLC
Headquartered in Phoenix, AZ, the in fiamme - Fine Italian Golf Apparel brand was established in 1999 as one of the premier apparel brands in the golf and fine clothing industry. In late 2010, IN FIAMME, LLC. acquired the in fiamme brand and continues to provide customers with the world’s finest Italian golf apparel. In fiamme apparel is constructed by hand in small lots using only 100 percent, double-mercerized cotton yarn that has been certified by the Filoscozia® council of Italy. In fiamme apparel can be found in country clubs, resorts and fine clothiers throughout North America and on the internet at www.infiamme.net. Additionally, in fiamme reaches beyond the golfing community to provide medical practices, retail establishments and automotive dealerships with high-quality, custom apparel. IN FIAMME LLC plans a new line introduction mid-year 2011, to meet the needs of large organizations and charitable tournament needs of affinity groups.