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Follow on Google News | TRUESELF Launches New Blog Affirming Brands That ‘Story Time’ Has Come AroundAs part of its new website, TRUESELF launched TRUESELF THOUGHTS, a new blog by TRUESELF Chief Creative Officer, Priscilla Obermeier.
By: TRUESELF TRUESELF THOUGHTS tries to find answers to marketing communication challenges part of a global interaction era and offers thoughts on lingering questions of both luxury, premium and emerging brands: how do I face up to the digital revolution and stand out in the in the Age of Fast Paced Communication, Instant Information and 17,100,000 lipstick reviews? Can I reach an affluent consumer with my branded video on a mass broadcasting platform such as Youtube? Can a brand still trigger our senses online? Can it draw attention through social media? More important does it draw the attention of those it wants attention from? Priscilla Obermeier, Chief Creative Officer: “It’s wonderful that Facebook offers 500 Million faces, but how does a brand know if the people who press the “Like” button, are also driven to purchase? Would it also be pleased to have 500 Million shoppers in its store who only… “just browse around a bit and ‘like’ its products”? Or would it prefer to assist 20 returning customers who actually consume?” TRUESELF THOUGHTS also underlines that when a Brand Story is communicated online, a Brand should include the translation of the Brand Story into a ‘Storied’ Online Series. Priscilla Obermeier, Chief Creative Officer: “To me a ‘Storied” Online Series is both aspirational print advertising and a well-designed and well-merchandised window to an online store. A lot of today’s content producers, produce beautiful online video content. Unfortunately effective branded online video content is not about the latest special effects, pretty images and a trendy A list actor, short-term exposure. Online video content as a strong marketing communications tool, has only effect, when it is continuing enough to build a fan base. When it tells a clear Brand Story through a well chosen Brand Character which triggers the same emotions as the Brand Story”. According to TRUESELF, the difference between “A” Brand and “THE” brand can nowadays only be established by going back to “Once Upon A Time”. The Why’s and How’s of it all are being discussed on TRUESELF THOUGHTS. http//:www.trueselfthoughts.wordpress.com END ------------------------------------------------------------ About TRUESELF: With extensive experience in both the business and creative aspects of building fashion and lifestyle brands in Europe, Trueself blends the Art of Storytelling, About Priscilla Obermeier: Priscilla Obermeier is the Chief Creative Officer and Co-Founder of TRUESELF. Previously, Priscilla Obermeier worked as a fashion journalist, covering the history of luxury fashion houses and its designers. Soon after, she was asked to use her story telling abilities to create, market and communicate the identity of a selection of fashion and lifestyle brands. She holds an extensive experience in Fashion Branding, Marketing Communications, Storytelling and (Screen)Writing. Priscilla created, wrote, produced and directed online video content and is a member of Women in Film Los Angeles and the International Academy of Web Television. Contact Information TRUESELF 6220 West 3rd Street #1-301 Los Angeles, CA 90036 U.S.A. +1 310 382 4438 Europe +31(0)6 20784178 Press@true-self.biz End
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