Breakfast Cereals in Portugal

May 16, 2011 - PRLog -- In addition, producers also highlighted the fact that eating breakfast at home was significantly cheaper than purchasing a snack on-the-go. In order to promote its brands, Kellogg ran a consumer survey from which it concluded that people in Portugal were not aware of the benefits of a breakfast rich in fibre while Nestlé promoted its Fitness brand via a...

Breakfast Cereals in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Content:

List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 2 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 5 Breakfast Cereals Company Shares 2005-2009
Table 6 Breakfast Cereals Brand Shares 2006-2009
Table 7 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Executive Summary
Less Purchasing Power, Worse Performances of Packaged Food in 2010
New Types of Households and Health Concerns Key Drivers of Growth
Position of Private Label Products Reinforced
Discounters and Internet Retailing Gain Share
Modest Value Growth Expected Over Forecast Period
Key Trends and Developments
Inferior Disposable Incomes Unfavourable To Packaged Food
Urban and Smaller Households, Greater Demand for Ready Meals, Chilled and Frozen Processed Food
Growing Ownership of Some Home Appliances Contributes To Performance
Healthy Products, Positive Performances and Good Prospects of Growth
Main Grocery Retailers, An Increasing Determinant Role in Terms of Supply
Market Data
Table 12 Sales of Packaged Food by Category: Volume 2005-2010
Table 13 Sales of Packaged Food by Category: Value 2005-2010
Table 14 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 15 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 16 GBO Shares of Packaged Food 2005-2009
Table 17 NBO Shares of Packaged Food 2005-2009
Table 18 NBO Brand Shares of Packaged Food 2006-2009
Table 19 Penetration of Private Label by Category 2005-2009
Table 20 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 21 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 22 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 23 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 24 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 25 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 27 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 28 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 29 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 31 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 32 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 33 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 34 Company Shares of Impulse and Indulgence Products 2005-2009
Table 35 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 36 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 37 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 38 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 39 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments

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