May 16, 2011 -
PRLog -- BOSTON, Mass., StepByStepMarketing.com™
announces Branding Made Easy™, a series of three training webinars that puts big-business branding expertise into the hands of small business owners and entrepreneurs. Branding Made Easy is offered as a packaged set of webinars, with accompanying easy-to-use templates to help complete critical brand identity marketing processes. It can also be purchased in three separate one-hour webinar modules, all of which use a simple, step-by-step approach:
• How to Identify and Prioritize Your Competitors with 6 Easy Steps ( http://www.stepbystepmarketing.com/
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DPRR20115) — This one-hour training webinar provides hands-on guidance for small business owners who want to quickly identify their key competitive advantages versus their direct competitors. With a step-by-step template, users will deploy business research methods to complete important competitive data and arrive at positive differentiating aspects of their own business.
• How to Identify New Prospects for Business Growth in 3 Easy Steps (
http://www.stepbystepmarketing.com/training-events/brandi...) — This webinar’s template-driven process shows participants how to create a written description and visual picture of best customers and prospects, for help in identifying and getting new customers to drive growth and profits.
• How to Create Your Own Brand TopSheet and Elevator Speech™ in 4 Easy Steps (
http://www.stepbystepmarketing.com/training-events/brandi...) — This webinar helps participants to create their own Brand TopSheet for internal and external marketing messages, as well as a one-page Elevator Speech™ that will succinctly describe who the company is and what it does.
Branding Made Easy adds to an extensive array of marketing tools and resources from StepByStepMarketing.com™
— including daily marketing tips; a daily electronic newsletter; a weekly blog authored by marketing expert and StepByStepMarketing.com™
founder Diana Pohly; and downloadable free reports on branding, marketing, sales, and customer service — resources that are accessed by more than 7,000 business professionals and entrepreneurs every month.
“We developed our Branding Made Easy system of webinars and templates gradually, by allowing our subscribers to guide us,” says Diana Pohly, President of StepByStepMarketing.com™
. “With input from engaged customers, we are now poised to help more businesses grow their profits with simple, smart tools to help them develop key branding programs to benefit their long-term business success.”
Praise for the Branding Made Easy System
Mary D’Ambra, a Realtor® with William Raveis Real Estate in Norwell, Mass., sums up what she has learned from StepByStepMarketing.com™:
“I used the Branding Made Easy program of competitive review to uncover a huge residential real estate marketing opportunity in my area. By following this process, I debunked some pre-conceived notions I had about competitors in my region. It was easy to use, affordable, and completely on-point. Every Realtor®, or any business person for that matter, should give it a try to establish their own competitive advantages.”
“More than 300 attendees have already benefited from taking part in our Branding Made Easy webinars,” says Bill Dugan, Vice President/General Manager of StepByStepMarketing.com™
. “Through a process of continuous evaluation and improvement, we now offer an enhanced range of tools that small businesses can use to brand and market themselves, sell more, and compete as effectively as organizations that have more resources.”
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StepByStepMarketing.com™
is an online how-to resource for owners and managers of growing and emerging businesses, designed to keep entrepreneurs on top of brand-building, marketing, sales, customer service, and relationship building. To help business professionals build profits, take their business to the next level, and gain competitive edge, StepByStepMarketing.com™
provides tips, tools, and techniques in an intuitive, how-to, step-by-step way that is easy to understand and quick and simple to implement. Founded in 2006, StepByStepMarketing.com™
is a division of The Pohly Company, a marketing and publishing services firm. In 2008, StepByStepMarketing.com™
was honored with The Mequoda Group’s Online Publisher of the Year Award.
