Business blogs should go hand in hand no matter what service you provide or product you sell. Blogs have many benefits and enable you to showcase your expertise within your field.
Blogs that are regularly updated with well written original content targeting key phrases gain popularity not just with visitors who keep returning to read the latest posts but with search engines, Google is well known for liking fresh quality content which leads to an increase in ranking positions within the search engines which you guessed it leads to more visitors, more visitors to your blog equals more sales.
How Does A Blog Help My Business
Having a blog for your business increase brand awareness, getting your name known via a blog will lead to increased social media noise around your brand and the services you offer. You can further push your brand name exposure by linking your blog and business Twitter account together so new blog posts automatically appear as tweets.
Link your blog to your primary website, use your blog to talk about new products and services with visitors and offer clear calls to action should they wish to go through to your transactional website and become a customer. Not only are your own links from your blog to your main site counted as backlinks which it’s no secret that the search engines use these as a ranking factor for results page position but more importantly visitors to your blog will want to link to your content because it’s so informative and useful!
Broaden the subject matter, if your transaction website is within a tight niche you can stretch the subject matter out on the blog to a higher level which gives you more content to write about and review along with many other opportunities to rank for search terms that you otherwise wouldn’t without a blog.
Encourage guest bloggers to submit articles to your blog in return for them getting their name better known within the niche and allowing them to gain a few backlinks to their site in return for each post. The benefit to you is more fresh content in the eyes of the search engine spiders.
Test new ideas, thinking of selling a new product but unsure how the market will react, use your blog for market research, encourage feedback and comments from visitors, put a poll or survey on your blog, but remember to publish the results or findings, after all it’s all fresh original content.
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Welcome to TSG Creative, we are a Web Design and Website Optimisation & Web Marketing company that specialises in web design, website development, website optimisation, organic search engine optimisation and internet marketing.