Want even more new business out of LinkedIn?
Ok, no problem, it’s all yours and all it takes is commitment and dedicated time, once you accept LinkedIn as another marketing channel for your business, embrace it and the phones will be ringing and your order book will be bursting at the seams.
LinkedIn SEO Tips
So let’s assume you’re all fired up now to take on the business community via LinkedIn, great but just remember back to the early days of the internet when everyone (including Del Boy) thought they could build a quick 5 page website and be a millionaire by Christmas, what I am trying to say is just because it’s there doesn’t mean anyone will find it who doesn’t already know you. Here’s where our top SEO tips for LinkedIn come in, nothing fancy or technical all do-able in an afternoon.
Fully Complete your Profile – sounds obvious really but so many people don’t or if they do it’s not been given any thought, search engines crawl LinkedIn so optimise your profile for the key phrases you wish to be found for. If you’ve worked at related companies in the past then add these to your profile, again give the content some thought for search ranking benefits.
Still part of profile completion but worth a separate mention are specialities and website links as both of these are indexed by Google, think of them as keywords.
What even more SEO Benefit from LinkedIn?
Customise your url, providing it’s not already taken you can edit the url of your public profile to contain either your personal name or company dependent on which profile your editing, an alternative would be to use a keyword rich LinkedIn url e.g. www.linkedIn/
Look for groups in your sector or consider starting one, start contributing as a way of building your profile and reputation within your sector. The SEO benefit here is about your name being associated to the group names which are often keyword rich.
Connect and network, look for ex colleagues and friends, all the people you meet during the course of going about your business, each time you quote for a job or have an enquiry ask the person to connect even if they don’t do business with you today they may in the future or quite often one of their contacts will be in touch. If you’re a frequenter of events and seem to collect a pocket full of business cards at the end of the day, why not message them through LinkedIn to thank them for talking to you and request they connect. Connecting to others will increase your exposure online and is a great way to build genuine backlinks to your business.
By taking one’s time to complete a good solid personal and company profiles will reap benefits and visitor’s levels to these profiles will increase, so be clear about who you are and what you do.
A final note about SEO benefits of LinkedIn harks back again to the early internet days, you have to keep updating your profile, add value though and don’t treat it like your Facebook page, after all would you want a potential client to know what you did at the weekend. Use a dedicated Twitter account to automatically update your LinkedIn profile is an ideal way of pushing your product or services and can be a great way of driving visitors through to your site, just remember this is a B2B networking site so don’t bombard your connections with spam offers and promotions every 15 minutes.
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TSG Creative, we are a Web Design and Website Optimisation & Web Marketing company that specialises in web design, website development, website optimisation, organic search engine optimisation and internet marketing, whilst we are based in Peterborough, Cambridgeshire we are well placed to offer our services to our wide client based nationally around the UK and Europe.