Using its own monthly UK consumer technology omnibus research service, Vanson Bourne surveyed 1000 consumers, to begin monitoring consumers’ online behaviour and shed new light on their online activities. The study looks at what devices are used, where people are when they’re active online, how often they are online and how much time is spent online.
Instead of the usual selection of tables and charts, this new databook gives a visual view of consumers online through the medium of infographics. This helps to bring the data to life, make it easily accessible, colourful and fun.
Through analysis of each respondent's online behaviour, four different consumer 'families' were identified and represented with a character. We have the Dabblers and Experimenters, the least active of the groups, along with the Routiners and Revellers, who are the heaviest users.
The whole databook paints an interesting picture of the UK online consumer, with some statistics you might not expect!
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We create and deliver compelling, relevant content for technology brands to own and use in high value media relations, demand generation and thought leadership marketing campaigns.
We couple our specialist technology research expertise with our years of experience in helping tech brands communicate with their markets. The result is well-crafted, independent and robust content for B2B and B2C marketing programmes.