1. Latest News
  2. Submit Press Release
  1. PR Home
  2. Latest News
  3. Feeds
  4. Alerts
  5. Submit Free Press Release
  6. Journalist Account
  7. PRNewswire Distribution

Vanson Bourne Infographic Databook - Characterising The UK Online Consumer

Vanson Bourne launches its latest consumer technology research study with a new infographic databook, presenting the research results in a very impactful visual way.

 
 
Vanson Bourne
Vanson Bourne
PRLog - May 13, 2011 - NEWBURY, U.K. -- Vanson Bourne launches its latest consumer technology research study with a new infographic databook, presenting the research results in a very impactful visual way.

Using its own monthly UK consumer technology omnibus research service, Vanson Bourne surveyed 1000 consumers, to begin monitoring consumers’ online behaviour and shed new light on their online activities. The study looks at what devices are used, where people are when they’re active online, how often they are online and how much time is spent online.

Instead of the usual selection of tables and charts, this new databook gives a visual view of consumers online through the medium of infographics. This helps to bring the data to life, make it easily accessible, colourful and fun.

Through analysis of each respondent's online behaviour, four different consumer 'families' were identified and represented with a character. We have the Dabblers and Experimenters, the least active of the groups, along with the Routiners and Revellers, who are the heaviest users.

The whole databook paints an interesting picture of the UK online consumer, with some statistics you might not expect!

Sign up on the Vanson Bourne website to receive a download link to the free databook - http://www.vansonbourne.com/who-s-who-online

Follow us on Twitter @vansonbourne or find more on our Facebook page

# # #

We create and deliver compelling, relevant content for technology brands to own and use in high value media relations, demand generation and thought leadership marketing campaigns.

We couple our specialist technology research expertise with our years of experience in helping tech brands communicate with their markets. The result is well-crafted, independent and robust content for B2B and B2C marketing programmes.

Photo:
http://www.prlog.org/11489241/1

--- End ---

Click to Share

Contact Email:
***@vansonbourne.com
Source:Vanson Bourne
Phone:01635 550449
Zip:RG20 9EQ
Location:Newbury - Berkshire - United Kingdom
Industry:Business, Marketing
Tags:infographics, data visualisation, Marketing, b2b marketing, b2c marketing
Last Updated:May 13, 2011
Shortcut:prlog.org/11489241
Verified Account Email Address

Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Trending News...



  1. SiteMap
  2. Privacy Policy
  3. Terms of Service
  4. Copyright Notice
  5. About
  6. Advertise
Like PRLog?
9K2K1K
Click to Share