Cigarette Author Tells Philip Morris CEO of an Even Easier Way Quit - Bang Your Head

May 12, 2011 - PRLog -- According to a report by the Associated Press, Philip Morris International CEO Louis Camilleri yesterday stated at the company's annual shareholder meeting in New York that, while cigarettes are addictive, "it is not that hard to quit."    

"The easiest way to quit," says Cigarette Seduction author (www.cigseduction.com), Alan Brody is to bang your head against the wall in just the right way!

Researchers know that smokers who damage a part of the brain called the "insula" quit immediately. So it really is all in the head.

However, smokers heads are not all alike. Quitting depends on their psychological commitment and "Cigarette Seduction" is an extraordinary key to this.

Brody's book explains the meaning of the brands based on the depth psychological research the leading tobacco companies used to develop, thanks to access he had to a number of their leading researchers. Brody notes that smoking is not only deep but the tobacco companies have mastered the art of exploiting it.

The moment of adoption is the critical issue.

"Your teenage starter years make the difference," says Brody, "if you began smoking on account a compelling emotional need – you will have a hard time quitting. If you were just following the herd then quitting is easy. "

"Philip Morris may deserve a knock or two for their 'Cigarette Seduction' but it not only about the seller - the smoker is there for a reason. People who need this emotional type of support will seek out a substitute. Now there are options like eCigarettes to choose from which may  be less dangerous and even a good way to quit."

Cigarette Seduction is available on Amazon and can be viewed at www.cigseduction.com

Review copies available on request.

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Cigarette Seduction is a book that tells smokers what the cigarette brands say about them and their deepest anxieties and how they can use the knowledge to quit - for good.