Custom Silicone Wristbands as a Business Promotional Device

May 12, 2011 - PRLog -- Custom silicone wristbands are a popular to promote a cause, declare allegiance to a political party, school or sports, team, even to raise funds for medical research. What many business owners might not realize is that silicone wristbands also can be an effective tool for marketing a new product or new business.

Silicone wristbands (http://www.wristbands-direct.com/silicone/) are an ideal marketing medium. They’re popular among both children and adults, brightly colored, a potential fashion statement and most importantly, don't cost much to produce.  Virtually any business can afford to have custom silicone wristbands made to give away to customers.

In the last five years, thanks in large part to cyclist Lance Armstrong, wristbands have become something of a fashion statement. Armstrong's celebrated yellow "Livestrong" band, introduced in 2004, quickly became a must-have item for elite athletes at that year's Olympic games. The public picked up on them, and a trend was born.

Noting the financial success of the yellow band in raising funds for cancer research, other nonprofit organizations developed different colored wristbands to raise awareness of various causes ranging from breast cancer to autism.

Schools and student organizations also jumped on the wristband wagon, using them to raise money for bands, field trips, clubs and sports teams. With a low cost of production, the bright colors and low price made the custom silicone wristbands (http://www.wristbands-direct.com/silicone/index.html) popular with students of all ages, their parents and friends, even as the schools made money.

For the business community, the wristband offers a golden opportunity to provide a custom marketing tool. The bands can be imprinted with a business name, logo or other information, and are available in a wide variety of colors and styles. They're cheap enough to give away, and durable enough to keep the business name in the customer’s mind. Even if the customer gives the wristband to a child to wear, that keeps the logo and business information in the household.

New product introductions are an excellent time to use custom silicone wristbands. Employees, particularly sales staff, can wear wristbands with a brightly colored message, prompting customers to ask about the new product or service the business is offering.

Wristbands also lend themselves to loyalty marketing programs. For recurring product or supply sales, offer a discount to customers who return to the business wearing a custom silicone wristbands.The promotion will keep the business in the front of the customer’s mind and encourage loyalty to the business. It also fosters a sense of belonging to a select group, a natural human tendency.

The bottom line is, custom silicone wristbands can be used to promote virtually any product or service, And that will in turn increase the business's bottom line.

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