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French/West/Vaughan Honored at the NCPRSA InSpire Awards for Outstanding Public Relations Work

Agency takes home both, of only two, Best in Show awards for the Silver and Bronze divisions

 
PRLog - May 12, 2011 - RALEIGH, N.C. – French/West/Vaughan (FWV), one of the nation’s largest independent public relations, public affairs and brand communications agencies, today announced it was a top winner at the North Carolina Chapter of the Public Relations Society of America (NCPRSA) 2011 InSpire Awards banquet. ABC11 TV’s Angela Hampton served as the emcee.

FWV was honored with 15 awards at Wednesday night’s dinner and awards banquet as PR professionals from across the state celebrated outstanding public relations and communications work. Two programs, conducted by FWV on behalf of clients Moe's Southwest Grill and Free Enterprise Nation (FEN), took home three awards each, including Best in Show for both the Silver and Bronze divisions. Only two Best in Show awards are given each year, representing the top-scoring entries in both divisions.

Silver InSpire Award Winners
Silver InSpire Awards recognize exemplary professional skill, creativity and resourcefulness in the execution of entire programs or campaigns. Winning organizations must create programs that incorporate sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.

Best in Show, Category Winner, Award of Excellence
• Events and Observances: Leading up to the highly anticipated release of “Harry Potter and the Deathly Hallows,” thousands of fans flooded Triangle-area Moe’s Southwest Grills to summon their chances to win exclusive tickets to a red carpet IMAX premiere party. FWV created buzz through extensive media relations, in-store games and events, social media outreach and radio co-promotion with Mix 101.5. At the event, lucky magic ticket-holders entered through Platform 9¾, took souvenir photos, answered trivia questions for prizes and were treated to dinner catered by Moe’s. This program generated millions of local media impressions and increased sales during a traditionally soft pre-holiday period.

Category winner, Award of Excellence
• Reputation Management: On Feb. 28, 2009, Nick Schuyler and three friends left for a fishing trip. On March 2, the Coast Guard discovered Schuyler, the lone survivor. FWV developed a crisis communications strategy to keep the media at bay and assembled a team of partners to help Nick write a book, “Not Without Hope.” FWV then helped organize the Nick Schuyler Foundation to be funded from book proceeds. Within one week of the book release, “Not Without Hope” was #4 on The New York Times best-seller list. FWV coordinated a media tour to promote the book’s release and allow Schuyler to share his story.

Honorable Mention
• Marketing Consumer Products/Services, B2B: Durham Bulls Partnership for Moe's Southwest Grill
• Integrated Communications: Wrangler Revs Up Consumers with #3 Racecar Campaign

Bronze InSpire Award Winners
Bronze InSpire Awards honor outstanding public relations tactics, the individual items or components of programs or campaigns.

Best in Show, Category Winner, Award of Excellence
• Media Relations: On behalf of the Free Enterprise Nation, FWV created a series of story pitches and a book tour designed to elevate the presence of Founder and CEO James MacDougald in the national media. Through a proactive media campaign, FWV effectively raised MacDougald’s profile and generated more than 100 million media impressions and $7.1 million in publicity value. During 2010, FEN experienced a 128.6 percent increase in daily website traffic (425 to 1,045 visitors per day). Additionally, FWV observed 94 percent positive tonality for FEN/MacDougald and website membership rose to more than 15,000 individuals and corporations.

Category Winner, Award of Excellence
• Social Media: FWV developed and executed a successful social media sweepstakes for the Central Intercollegiate Athletic Association (CIAA) titled, “2011 CIAA Journey to the Tourney.” The sweepstakes generated a 32 percent increase in unique visitors for CIAATournament.org to 213,229; assisted in the nine percent increase in total Tournament attendance to 190,000 fans, and increased the CIAA Tournament’s Facebook fan count by 51 percent to 30,180 fans and generated over 3.5 million impressions. The combined results ultimately helped the CIAA generate an economic impact of $44.3 million for the city of Charlotte, an eight percent increase from $37.7 million in 2010.

Honorable Mention
• Feature Stories: Military Design Article by Saft in Product Design & Development Magazine
• Social Media: Wrangler Western Social Media
• Press Kits: Changing the World for Horses and Humans for Parelli


About French/West/Vaughan
French/West/Vaughan is the Southeast’s largest public relations, public affairs and brand communications agency, independent or otherwise. National and international clients represented by the agency include The Coca-Cola Company, Wrangler, Justin Boot Company, the International Gemological Institute, the United States Polo Association and Moe’s Southwest Grill restaurants. The agency also offers award-winning advertising, graphic design, media planning and placement, and digital and social media marketing and monitoring services for a wide range of clients. FWV is headquartered in Raleigh and has offices in New York City, Los Angeles, Tampa and Dallas. For more information, please visit www.fwv-us.com.

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Source:French/West/Vaughan
City/Town:Raleigh - North Carolina - United States
Industry:Media, Marketing, Business
Tags:NCPRSA, InSpire Awards, media relations, social media, Marketing, press kit, writing, communications, Crisis comm.
Shortcut:prlog.org/11488130
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