Great creative minds reveal the “route to the loot” at Product Design + Innovation Conference

PRLog (Press Release) - May 12, 2011 - Leading innovators and designers responsible for some of the UK’s most successful products and technologies will convene at the ExCel Centre in London next week (18 and 19 May) to explore where good ideas actually come from and discuss how product design and entrepreneurship can be integrated. The unique conference dedicated to industrial design features expert speakers from brand owners and design consultancies including:
•   Julian Thomson, director of advanced design at Jaguar Cars
•   Richard Seymour, co-founder and design director, SeymourPowell
•   Jonathan Hague, vice president of open innovation, Unilever Research and Development
•   Henrik Otto, senior vice president Global Design, Electrolux
•   Peter Cooke, design lead, British Airways
•   Simon Colbeck, head of technology, Marks & Spencer
Speakers will discuss why product design needs to evolve, how the value of design can be better communicated to business and government, how to protect intellectual property without stifling innovation and how to combine sustainability with form and function.
The response to the two-day conference organised by Crain Communications and supported by British Design Innovation and the Institution of Engineering Designers has already exceeded expectations, with over 130 delegate bookings and a number of sponsorship deals secured.
Conference producer David Eldridge said: “Industrial designers generate value for the UK and have a global reputation for innovation. Product Design + Innovation provides the first real opportunity to discuss and publicise the vital work they do, and caters for the whole product design community from freelancers and small design consultancies to in-house directors of design.”  
Places are still available. For the full programme and booking information, see the official website http://www.pdesigni.com which includes product design news and blogs as well as speaker biographies.
Delegates attending Product Design + Innovation will also have free access to the co-located Plastics Design & Moulding conference and exhibition http://www.pdmevent.com

Visitor Information:
Product Design + Innovation takes place from 18 to 19 May 2011 in the Platinum Suite at ExCeL in London, located in the heart of London's Royal Docks, within easy reach of central London, with parking facilities, three onsite DLR stations, easy access to the Jubilee Line and London City Airport.

Registration Fee:
1 Day Delegate Rate:  £285 + applicable VAT
2 Day Delegate Rate: £495 + applicable VAT

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Product Design + Innovation is a unique new conference for product design professionals and is organised by Crain Communications which also owns the Plastics Design and Moulding Exhibition (www.pdmevent.com) and publishes
leading plastics publications Plastics & Rubber Weekly, European Plastics News and Plastics News. Website: www.pdesigni.com Twitter: www.twitter.com/pdesigni

Product Design + Innovation is supported by British Design Innovation (BDI), the Institution of Engineering Designers (IED) and media partner DEVELOP3D magazine. VerbandDeutscherIndustrie Designer (VDID) in Germany is an international supporting partner and the event organiser is also an associate member of the International Council of Societies of Industrial Design (ICSID).