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Metroplex Cadillac Dealers’ Cadillac Cares DFW Overwhelming Success Announces Two Winners

The votes have been tallied and Heroes for Children and The Family Place have come out on top of the “Cadillac Cares” DFW Challenge sponsored by Metroplex Cadillac Dealers. Facebook fans determined the winning charity.

 
 
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PRLog - May 11, 2011 - The votes have been tallied and Heroes for Children and The Family Place have come out on top of the “Cadillac Cares” DFW Challenge sponsored by Metroplex Cadillac Dealers. Facebook fans determined the winning charity. Yesterday alone, over 2,500 fans voted. The totals were too close to declare just one winner. Heroes for Children received 10,560 votes and The Family Place received 10,434 votes.

Heroes for Children and The Family Place will each receive a $50,000 advertising campaign, which includes television spots on WFAA-TV Channel 8 (ABC) in DFW, radio promo spots on CBS DFW Radio and a print advertorial in D Magazine, among others. Big Thought and Make-A-Wish Foundation of North Texas will each receive $1,000 cash donations.

Throughout the month long challenge, each charity had its biography and a voting button on the Metroplex Cadillac Dealers Facebook page at www.facebook.com/MetroplexCadillacDealers. Voters cast their vote by liking one of the four charities every day from April 11 through May 9.

The focus of each participating charity is children and their families, including access to quality learning opportunities, financial assistance while dealing with childhood cancer, a safe haven for victims of family violence, and the granting of wishes in the face of life-threatening medical conditions.

•   Big Thought, founded in 1987, is one of the nation’s leading nonprofits focused on giving children access to quality learning opportunities. The charity makes imagination part of everyday learning, so that children can grow into imaginative, adaptable and productive adults.

•   Heroes for Children helps Texas families with children who are battling cancer. The charity provides financial and social help, enabling families to focus on the child.

•   The Family Place reaches out to thousands of victims of family violence each year with award-winning programs that keep women and children safe and has done so for 33 years. More than 50 children are fed meals and after-school snacks every day.

•   The Make-A-Wish Foundation of North Texas grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.

“We are so pleased that these charities were part of a program that helped to educate North Texas on four very worthy causes. We are overwhelmed by the response of the Cadillac Cares DFW Challenge. We don’t look at this challenge as winners or losers.  We look at the Cadillac Cares DFW Challenge as having helped focus attention on giving back to our community,” states Tom D’Angelo, regional marketing manager for Cadillac.  “We want to encourage volunteerism and celebrate Big Thought, Heroes for Children, The Family Place and The Make-A-Wish Foundation of North Texas who make our world a better place.”

The Challenge was successful on many fronts:
•   Metroplex Cadillac Dealers increased their Facebook fan base by over 6,000 new fans
•   The participating charities increased their Facebook fans
•   Raised awareness and Facebook fan base for the charities
o   Through personal stories and social media
o   By educating new prospects on the charities’ background and missions
o   Cross pollination between charities

A case study will be written on “Cadillac Cares” DFW Challenge this summer.

For more information, visit www.facebook.com/MetroplexCadillacDealers.

ABOUT CADILLAC
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and global expansion. The Metroplex Cadillac Dealers are comprised of eight dealerships throughout North Texas, pledging their commitment to the community through various philanthropic initiatives. Cadillac remains committed to the community in acknowledging those whose contributions have impacted the lives of others and have enhanced the local community overall.  More information on Cadillac and their charity affiliations can be found at www.metroplexcadillacdealers.com.

Visit your local Cadillac dealer
Arlington:  Moritz Cadillac - 2001 North Collins Street, Arlington, Texas 76011 (817) 461-2222
Dallas:  Sewell Cadillac of Dallas - 7310 Lemmon Avenue, Dallas, Texas 75209 (214) 350-2000
Denton:  James Wood Cadillac - 3906 I-35 E South, Denton, Texas 76210 (940) 591-9663
Fort Worth:  Frank Kent Cadillac - 3800 Southwest Boulevard, Fort Worth, Texas 76116 (817) 989-4400
Garland:  Massey Cadillac, Inc. - 11675 LBJ Freeway, Garland, Texas 75041 (214) 348-2211
Grapevine:  Sewell Cadillac of Grapevine - 1001 East State Highway 114, Grapevine 76051 (817) 912-3000
Plano:  Crest Cadillac - 2701 N. Central Expressway, Plano, Texas 75075 (972) 578-7511
Weatherford:  Jerry’s Cadillac - 3118 Fort Worth Highway, Weatherford, Texas 76087 (817) 594-8784

Contact:
Jo Trizila
TrizCom Inc.
jo@TrizCom.com
www.TrizCom.com
Office: 972-247-1369
Cell: 214-232-0078
Facebook: JoTrizila

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ABOUT CADILLAC
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and global expansion. The Metroplex Cadillac Dealers are comprised of eight dealerships throughout North Texas, pledging their commitment to the community through various philanthropic initiatives. Cadillac remains committed to the community in acknowledging those whose contributions have impacted the lives of others and have enhanced the local community overall. More information on Cadillac and their charity affiliations can be found at www.metroplexcadillacdealers.com.

Photo:
http://www.prlog.org/11483860/1

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Contact Email:
***@trizcom.com Email Verified
Source:Jo Trizila
City/Town:Dallas - Texas - United States
Industry:Advertising, Charities, Public relations
Tags:dallas, fort worth, dfw, metroplex, cadillac, Metroplex Cadillac Dealers, facebook promotions, texas charities, Texas non
Shortcut:prlog.org/11483860
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