Companies like Burger King and Blendtec have struck Viral Marketing gold, while others such as Sony and GM haven’t fared as well, Garzberg finds. He also finds that the “Queensland Tourism: Best Job in the World” was one of the best. “An incredible campaign that included the posting of job ads all over the world, for someone to win a role at a job on the Great Barrier Reef. Over $70 million in publicity was generated,” Garzberg says in the article.
Meanwhile, GM was an epic fail. Garzberg says, “Although most of the shreds of evidence are long gone, some websites have preserved the best of GM’s campaign backfire. GM wanted people to create their own ads of the company’s (then) new car, the Chevy Tahoe. What resulted is a collection of pro-environmental ads, which were naturally anti-SUV.”
Read the full article here: http://www.businessreviewaustralia.com/
# # #
About Business Review Australia
Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is the territory-dedicated arm of the White Digital Media Group (http://www.whitedm.com/