The team at Search South have identified a real need for a service of this nature. The world of online commerce has become increasingly competitive, with barriers to entry being lowered. Many small business owners have realised that raising the online profile of their business will be critical to their ongoing success.
Most Internet users make use of the leading search engines and Google currently has more than 90% of the market. This means that visibility within the Google search results can make or break a business.
While large multi-nationals may be able to spend millions of pounds on optimising their websites to ensure prominence on Google, small businesses simply don't have this luxury.
"UK small businesses are having a tough time of it right now and need some help", suggests Keith Barrett, Senior Consultant at Search South.
"Having a comprehensive online marketing strategy is important, but many small business owners are put off by the expensive fees that they associate with some service providers. This can lead to some real problems".
Barrett notes that some UK business have attempted to outsource their search engine optimisation (SEO) requirements to companies based overseas, often with disastrous results.
"Confronted by high monthly fees, it's not surprising that some decision-makers opt for cheap, overseas alternatives. But the problem is that SEO can also damage your business if it's handled incorrectly. We're seeing an increasing number of business owners coming to us in order to correct problems that have been caused by seemingly cheap providers".
The new service from Search South will avoid the need for any up-front fees. It will also ensure that clients aren't tied in to lengthy contract periods.
As Barrett explains, they expect clients to use the service for many months "because it offers great value for money, rather than because they simply can't get out of a contract".
The service launches today and will allow small businesses to access SEO services starting from only £300 per month.
Full details of the small business SEO service can be found on the Search South website (http://www.search-
# # #
A search engine marketing company based in the UK. Specialist services include search engine optimisation, PPC management and link building strategies.