How to Make TV Work Cost Effectively in Your Career College Market

May 9, 2011 - PRLog -- On Tuesday May 17th 2011, experts from three education marketing leaders, Enrollment Resources Inc., Workforce Communications and Griffin Marketing Group, will come together to host an interactive Conference Call designed to help individuals in the Post Secondary School market understand how to optimize marketing for T.V.

Gregg Meiklejohn of Enrollment Resources Inc. has brought in experts Michael J. Cooney, President of Workforce Communications and Tammy Quadrini, President and CEO of Griffin Marketing Group, to help education leaders navigate their options in T.V. marketing.

The 30 minute session will be conducted via live Conference Call and will focus on how to use T.V. marketing cost effectively. Participants can expect to learn:

- The difference between gross rating points vs. direct response
- Three tips on how to synergize TV with complimentary marketing tools
- Three guerrilla marketing TV media buying tricks
- The four key steps in producing a great TV spot
- The 5 Key Steps to writing great TV ad copy

The Conference Call will begin at 10:00a.m. Pacific Time (1pm Eastern Time) on Tuesday May 17th and will last 30 minutes. At the conclusion of the presentation, the call co-presenters will be available to answer questions.

What: Process Improvement Webinar
Title: How To Make TV Work in Your Market
Date: Tuesday May 17, 2011
Time: 10:00 AM - 10:30 AM PDT (1pm Eastern Time)

No RSVP required but space is limited to the first 200 callers.

Dial in number: 1-760-569-9000, participant code 290282#

Workforce Communications is a career college service company specializing in print and TV/video production and dedicated to providing quality direct response career college advertising. Griffin Marketing Group is a full-service advertising agency that specializes in Direct Response Advertising for post-secondary Career Colleges.

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Enrollment Resources is a North American leader in offering performance improvement solutions for Higher Education. Our subject area of expertise is Enrollment Management, marketing, admissions, retention and placement. Call 250-391-9494