How Can You Promote Your Exhibition Stand At The Exhibition Itself?

May 9, 2011 - PRLog -- If there is a reason that your firm turns up to trade shows or exhibitions at all, it is to attract interest from potential clients and customers as part of a process that should ultimately win business and boost revenue. To accomplish this, however, you’ll need to do so much more than simply turn up at the exhibition itself with an exhibition stand in tow. You’ll also need to promote your exhibition stand effectively at the event itself. There are many ways of doing this to ensure that show visitors make a beeline for your stand.

The process of getting greater numbers of people to visit your exhibition stand starts well before the event itself and continues throughout. It is a great idea, for example, to mail your prospective customers before the show. Exhibition visitors tend to appear at a show with a preset agenda, even if that is only to see what is “new” – which may amount to new products or services or merely a new ‘spin’ on such products or services. Exhibition goers will be attending with a wish to see what it is that is being offered for sale and what they would like to buy. They are seeking real, concrete solutions to help them to meet the challenges of their respective working environments.

Whatever your own company’s offering, you’ll want to reach these prospective customers or clients ahead of the show, responding to their agenda by telling them not only that you are at the show, but what it is that you’ll be doing – and why they should attend themselves. By spelling out the benefits to them and even leaving some room for mystery or an offer at the show itself, you can soon be drawing visitors to your exhibition stand and beginning to establish a positive return on investment.



This kind of promotional campaign ahead of the exhibition has been found to have a huge impact on whether or not you are successful there. It may consist of telemarketing, personal invitations, advertising, online activity, sponsorship or Direct Mail, but whichever methods you use, make sure that you stick to a consistent, overriding theme or message that is perpetuated across everything that your company says or does. This will establish exhibition visitors’ familiarity with your brand ahead of the show, meaning that you and your firm’s USPs come to their minds much more easily.

The message that you communicate needs to distinguish your business from your competitors. It needs to be memorable, as it has the purpose of specifically targeting those clients or customers who would actually have an interest in your firm’s products and services and would be most likely to head to your stand over other exhibition stands. To do this, you’ll need to stress what it is that you do better than your industry rivals, as well as what you offer to buyers that is of real value, whether that is a lower price, a wider range of products or services to choose from or faster delivery.

Your appearance at a show with your pop up exhibition stand, or other type of display is a key opportunity to build the professional and capable image of your firm that will lead to buyers placing their trust in you. This can be done by being not just ‘salesy’, but informative, asserting your authority on a wide range of industry issues.

To learn more and browse the full range of exhibition stands on offer from Print Designs, visit the website: http://www.printdesigns.com