Avnet Technology Solutions Becomes Newest Value Added Distributor for Citrix in India

May 9, 2011 - PRLog -- Mumbai, India – May 9, 2011 – Avnet Technology Solutions, an operating group of Avnet, Inc. , has been appointed as a value-added distributor by Citrix India. Avnet will work with the Citrix Solutions Advisor and Solutions Integrator network on the complete portfolio of Citrix products and solution offerings that include desktop virtualization, server virtualization, networking, collaboration and cloud computing technologies. In particular, the inclusion of Citrix products and solution offerings in Avnet’s virtualization portfolio will further strengthen Avnet’s position as a domain expert in the virtualization space.

“Virtualization has become one of the most talked about technologies in recent years because of its breakthrough approach in deploying an information technology infrastructure. Customers today are looking for comprehensive solutions that will lead them to newer technologies such as cloud computing,” said Naresh Desai, general manager, Avnet Technology Solutions, India. “Citrix has long been the leading provider of virtualization solutions and Avnet has had a relationship with Citrix for ten years as a result of a recent acquisition in India. This formal agreement with Citrix will deepen our VirtualPath™ practice in India and allow our program participants to derive significant benefits from it.”

Citrix solutions will become a strategic element of Avnet’s virtualization portfolio, its VirtualPath program and its SolutionsPath™ methodology. As a solutions distributor, Avnet will expand beyond traditional distribution support services to also provide its partners with innovative practices within the VirtualPath program that was launched in April 2010. Avnet’s proven SolutionsPath methodology helps partners quickly and cost effectively attain solution-selling specialization and profit from high-growth technology and market opportunities. The methodology assists partners in identifying technology opportunities in growth markets, gaining knowledge and skills to prepare business for success cost effectively; and accelerating solution selling.

“Avnet has been an active Citrix Solutions Advisor for ten years. This tighter alignment will bring even more confidence and value to our joint customers in India as they look to virtualization technologies to make their end-to-end computing environment far more flexible, dynamic and responsive to business change,” said Sanjay Deshmukh, area vice president – India Subcontinent, Citrix Systems.

About Avnet Technology Solutions

As a global IT solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver effective solutions that address the business challenges of their end-user customers locally and around the world. For fiscal year 2010, the group served customers in more than 70 countries and generated US $8.19 billion in annual revenue. Avnet Technology Solutions (www.ats.avnet.com) is an operating group of Avnet, Inc.

About Avnet, Inc.

Avnet, Inc. , a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 3, 2010, Avnet generated revenue of $19.16 billion. For more information, visit www.avnet.com.



Media Contact:

EASTWEST Public Relations for Avnet Technology Solutions

Melinda Ilagan, Senior Associate

Tel 65.6222.0306, Email melinda@eastwestpr.com

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