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Follow on Google News | Pay TV in South Africa grows at a phenomenal pace in the last 5 yearsPay TV channel and Nasper member DStv said it now has 1.3 million black households under its empire – a sign that pay TV in South Africa has grown on a phenomenal pace in the past five years.
By: Fireball SEM “The acquisition of Premier Soccer League’s broadcasting rights in 2007 has remarkably sparked an increase in the subscription of black households, mostly for compact bouquets,” OATS sales director Fahmeeda Cassim-Surtee told journalists early today, Thursday, 5 May 2011, in Rosebank, Johannesburg. “We have experienced a 100% growth in subscriptions during the first 18 months of that acquisition,” “Maybe it is a sign that the country is getting richer,” she joked. Trend satisfactorily gratifying Recently-appointed OATS CEO Chris Hitchings said the trend was satisfactorily gratifying, adding that total TV and pay TV in SA has seen a 35% increase in the past five years, growing from 8.1% in 2006 to 10.9% in 2010, according to AMPS 2005-2010 households weighting figures. From a modest 674 000 black households in 2008, 1.017 million and 2009, the Randburg-based channel counted 1.332 million black households in 2010, and the list is growing…. Established in 1996, OATS – formerly 50% owned by M-Net and 50% by SuperSport – has been a key driving force behind the growth of DStv in SA and the brand’s expansion into the rest of the continent. Currently fully owned by MultiChoice, OATS employs approximately 100 employees, and has offices in Johannesburg, Cape Town and Lagos (Nigeria). OATS, which takes about 26% share of TV adspend, flights more than 700 000 commercials per year and represents advertising and sponsorship sales on over 40 local and international channels. Fifty percent stake in The SpaceStation In another development, Hitchings has announced that his company has acquired a 50% stake in The SpaceStation, along with 24.com. The SpaceStation is said to be SA’s leading digital media sales company focusing on online and mobile marketing. “The SpaceStation’ SpaceStation, whose business influence spreads across the Internet, mobile, email and interactive TV, represents 27 of SA’s top performing websites, including News 24, Sport24, Fin24, SuperSport, DStv, Beeld and MWeb. Introducing guaranteed trading Hitchings also said that OATS will shortly be introducing guaranteed trading – the first to do so in the country’s entire broadcasting industry. “This means that we will be the first to guarantee audience delivery to advertisers.” “We also are adding some additional channels in our commercial portfolio, namely Food Network, Sony Max, Disney XD and Studio Universal, besides Trace TV, which was added earlier this year. Furthermore, Hitchings said DStv’s continued subscription expansion across the continent is an increasingly important component of the company’s business going forward. “We have a growing office in Lagos and a host of sales agents elsewhere across the continent. We will be looking to expand our network of agents and our client base across the continent.” Source: Bizcommunity About Fireball SEM Fireball SEM is a leading South African television, film, music and commercial advert production company operating throughout Sub-Saharan Africa with additional service capabilities including global format sales/distribution and film location scouting from offices in Cape Town and Johannesburg, South Africa. Our formats are available for global distribution and offer content in every genre including Reality, Game Show, Talent Search, Sports, Live Event, Magazine, Documentary, Quiz, Scripted Drama, Animated, Film, Music & Commercials. Corporate website http://www.FireballSEM.com # # # Fireball SEM is a leading independent television and digital content production company creating content across all platforms of TV, Mobile, Online, Social Media, Print & Music in South Africa and throughout Sub-Saharan Africa. Our formats are available for global distribution and offer content in every genre including Reality, Game Show, Talent Search, Sports, Live Events, Magazine, Documentary, Quiz, Scripted Drama, Animated, Film, Music & Commerical Ad productions. We offer a unique variety of media content, creativity and consultancy in lifestyle, entertainment and sports programming with our multi-platform approach ensuring audiences are able to engage with our innovative formats across the full range of digital platforms including Interactive, Games & Mobile Applications. For further information please visit the Fireball SEM corporate website at http://www.fireballsem.com Email : enquiries@FireballSEM.com End
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