Williamson believes it’s a powerful marketing force, but that its success depends on the amount of time and effort small business owners are willing to put into it. As an example, the most popular location-based app, Foursquare’s popularity is due to the incentives it offers customers. When users ‘check in’ to a location, they can amass points and badges which can translate into discounts and offers from business owners. But in order for a business to really benefit from Foursquare’s capabilities they have to be willing to build in those incentives. And platforms like Yelp – a location-based review site - now offers businesses the opportunity to reply to reviews, an element of interaction with proven results.
“Each technology offers something different to its users, and it’s important that businesses understand how they can benefit from the different programs. There’s no one social location model that fits all,” says Williamson. “And it’s not enough for businesses to just ‘sign up’ and expect to see results; that’s not how it works. Business owners have to actively participate in any social networking or location-based program. But with all of these apps, it’s absolutely critical that business owners actively participate if they want to reap the rewards.”
Location-based commerce is clearly here to stay, and it’s important that small business owners understand the advantages and disadvantages of each platform. Social networking and social location marketing are key elements of Williamson’s business coaching programs.
For more information on Peter and Business coaching visit: http://www.peterwilliamson.actioncoach.com/
To book an interview contact
Rachel Sentes, Publicist
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gal-friday is a publicist, and freelance writer She works with authors, agents, publishers, businesses and cool arts causes. She is partnered with Brian Wood- a non-fiction literary agent in Vancouver to maximize publicity exposure