How to Create a Powerful Value Proposition and Use It to Get Meetings in the C-Suite

May 5, 2011 - PRLog -- “Value proposition” isn’t just an overused buzz word. A compelling value proposition is vital for a successful product. In this session, we will review a seven-step process for developing meaningful value propositions. We will introduce techniques that were used successfully at companies such as HP, Apple and Southwest Airlines to translate customer insights into value propositions. We’ll leverage Neil’s experience helping LoJack build a value proposition for their new medical device.

In the second part of the workshop we’ll discuss how to take your new value proposition and use it to get meetings with high level prospects. We will provide tactical advice on:

Identifying the senior level decision maker
Getting the meeting with the senior level prospect
Following-up in manner that leads to accelerated sales

This presentation will resonate with both young companies and existing businesses.

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Helping clients validate and sell innovative, disruptive technologies / solutions into large customers and partners within the "C-Suites"