The IT Job Board re-brands

May 4, 2011 - PRLog -- Today sees the re-launch of The IT Job Board website, the UK’s biggest IT specialist job board.

As a company which focuses on putting its candidates at the core of its business, the decision to re-brand was off the back of the newly formed candidate test lab. The company used the test lab forum to run a number of usability and focus groups. The fresh design includes a new look logo with a magnifying glass marque, new colour pallet and typography.  The new strapline is ‘your search made simple’ which stays true to the needs of IT professionals.

Commenting on the re-brand, Jamie Bowler, Head of Marketing at The IT Job Board, said: “The fresh and contemporary re-brand signals a new phase in the growth of the business, and will be rolled out across all communications over the coming weeks and months.

“The tagline ‘your search made simple’ underpins our product strategy around delivering an even more compelling and straightforward candidate experience, and reinforces the fact that we are a specialist website for IT professionals. We have listened to our candidates and acted upon their needs”

The IT Job Board has unveiled its new brand in the UK, which will soon be rolled out across the company’s international sites – in Germany, Holland and Belgium.

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Notes to editors

About The IT Job Board:
The IT Job Board group of companies was set up in April 2002 in recognition that recruitment in the IT sector was increasingly dominated by the internet.

Today, The IT Job Board (www.theitjobboard.co.uk) is the UK’s biggest IT specialist recruitment website with over 13,000 jobs (as at May 2011).

Online technology enables sophisticated targeting – for example by skill, region or experience – of The IT Job Board’s database of 800,000 IT professionals. The company always tries to get closer to candidates either via planned content campaigns, or through the use of social networks.

The site also offers employers services such as branded job postings, a featured employer zone, targeted email campaigns and guidance on advertising copy. The managed campaign service filters responses to provide companies with a shortlist of applicants most suitable for the advertised position.

www.theitjobboard.co.uk’s clients include Centrica, BBC, Dow Jones, Accenture



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