Leading catering equipment manufacturer joins FEM portfolio
From 15th July 2011 Foodservice Equipment Marketing (FEM) will become UK master-distributor of the Alto-Shaam range. The partnership, which brings one of the world’s foremost foodservice cooking equipment manufacturers to the FEM portfolio, has been created to increase Alto-Shaam’s share of the UK market and to introduce the company’s new product lines.
Based in Menomonee Falls, Wisconsin, USA, Alto-Shaam manufactures a wide range of catering equipment including cook and hold ovens, smokers, combitherm ovens, convection ovens, rotisseries, fryers, heated holding cabinets and drawers and merchandising and display cases.
FEM is a UK market leader in the sales, marketing and distribution of foodservice equipment products. The company already represents a number of leading manufacturers including Cambro, Hamilton Beach, Manitowoc Ice Machines, Prince Castle, Sirman and Vollrath.
Amongst several new product lines FEM plans to market in coming months is Alto-Shaam’s AS-250 cook and hold oven, which offers all the benefits of the brand’s Halo Heat low temperature cooking technology in a countertop model that’s no bigger than a microwave oven.
The full Alto-Shaam range will be available via FEM’s distributor network. All products are backed by a comprehensive warranty and after-sales package. For more information and details of local stockists call FEM on +44 (0) 1355 244111, email firstname.lastname@example.org or visit http://www.fem.co.uk
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Mark Hogan, Marketing Manager, Foodservice Equipment Marketing Ltd, +44 (0) 1355 244111
Foodservice Equipment Marketing Ltd
Foodservice Equipment Marketing Ltd (FEM) is based in East Kilbride near Glasgow, Scotland. Since 1993 the company has represented leading foodservice equipment manufacturers in the UK and Irish markets. Over the years FEM has established partnership agreements with many of the industry’s top brands in both smallwares and equipment, including Vollrath, Manitowoc Ice, Cambro, Sirman, Prince Castle, San Jamar, Hamilton Beach and Alto-Shaam. In 2003 FEM moved into manufacturing when it acquired Wardpark Gardner.
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