Simple® Footwear Set For AW11 Success

May 4, 2011 - PRLog -- The AW11 collection has seen 120% growth in retailers with the introduction of a host of new independents including:

• The Natural Shoe Store
• Rubyshoesday
• Plum Soles
• Wah Wah shoes
• Le Maison des Sacs
• Cloggs
• TYF adventure (a carbon neutral business)

Adding to the 2011 success, Schuh has taken Simple Shoes all-stores and is experiencing excellent sales with the SMU’s (Satire Hemp Ribbon and Satire Hemp Suede).
Simple’s Retail Training Programme Simple is also conducting staff training programmes with retailers in order to increase brand and product knowledge, communicate Simple’s brand values and ethos. The training programmes will run from May to July 2011.

Alex Willumsen, Simple Sales Manager comments, “It has been a very exciting time for Simple and the response to the range has been overwhelming in such a tough retail market. We are looking forward to a very promising AW11 season and to increasing further distribution with our strongest ever collection for SS12.”

About Simple® Shoes
Simple® Shoes, based in Santa Barbara, Calif., began in 1991, as a reaction to the
over-hyped, over-marketed, and over-teched sneakers that were dominating the
early 90’s. Since then, Simple has firmly planted its feet in making sustainable and
stylish sneakers for men, women and kids. Simple is owned by Deckers Outdoor
Corporation, and can be found on Facebook, Twitter and at www.simpleshoes.com.

About Deckers Outdoor Corporation
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds
niche brands into global market leaders by designing and marketing innovative,
functional and fashion-oriented footwear developed for both high performance
outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG®
Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor
Corporation.

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