Kooky Dough - Not Just a Tasty Cookie but a Smart One Too!

The publicity surrounding the success of Kooky Dough and its major contract award with Tesco is proof positive that there is potential for innovation in the food sector for indigenous Irish businesses.
By: Michael O'Brien
 
May 4, 2011 - PRLog -- Celtrino is proud of its association with Kooky Dough and the small but critical part we are playing in its continuing success. Kooky Dough processes all its orders electronically and does so via Celtrino’s cloud based, on-demand EDI platform.

“Kooky Dough’s progress has been well documented, in part due to our appearance on Dragons Den, but we began selling Kooky Dough 18 months ago at farmer’s markets to test and refine our initial product,” said Graham Clarke, Joint Managing Director at Kooky Dough. “We learned a great deal at the famers markets but that is a cash-based, low volume supply chain and ultimately we had to look to bigger markets to grow the business.”

Traditionally, businesses had no choice but to purchase and host their own EDI infrastructure. This is a cost prohibitive model for any new business as it demands in-house or expensive outsourced expertise to maintain the service. The Celtrino EDI enabled order and invoicing solution is an on-demand, cloud-based service, hosted in a state of the art data centre in Dublin, run by Interxion, Europe’s leading data centre.
“To realise our business goals we had to up the ante in terms of our back office systems as the large retailers process all their orders via EDI technology,” added Clarke. “So we began a search of the market for a company that could provide the technology to enable Kooky Dough to meets its electronic trading obligations, especially with Tesco with whom we had won a €550,000 contract to supply their Irish and UK stores with a Tesco own-brand product. Celtrino met our requirements as they provided a range of on-demand EDI options and their entry level Xpress EDI service was a great fit for our immediate needs.”

“Kooky Dough is a great example of how emerging talent can realise its dreams by combining drive and passion with astute marketing and business skills’” said Michael O’Brien, Head of Marketing at Celtrino. “Celtrino is delighted to be playing a small but critical part in Kooky Dough’s success; success that we hope will lead to more demand for our services as the business grows its customer base and product range both in Ireland and overseas. The Kooky Dough case study is a prime example of how new businesses must be aware of the demands of electronic trading and how important it is to have a partner like Celtrino that can help you seamlessly navigate the demands of modern supply chains. You may have the best product and branding in the market but unless customers can submit orders electronically your emerging business will never realise its potential”.

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Celtrino specialises in business process and supply chain document automation solutions. With over 20 years of successful trading under our belt, Celtrino has consistently delivered outstanding business value to our customers.
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Source:Michael O'Brien
Email:***@celtrino.ie Email Verified
Tags:EDI technology, on-demand EDI, Celtrino, Einvoicing
Industry:Software, Technology, Manufacturing
Location:Dublin - Dublin - Ireland
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