The CSP designation was established in 1980 and is given only to those speakers who have earned the title based on their accomplishments in the field of professional speaking. CSPs must meet strict criteria, including a documented track record that proves expertise, impeccable ethics, exceptional client service, and commitment to ongoing education. CSP designees must also serve a minimum of 100 different clients within five years and present a minimum of 250 speaking engagements within that five-year period. Ratings from satisfied clients also play a significant part in choosing those who will receive the title.
“I’m thrilled to have earned the designation of Certified Speaking Professional,”
Renowned as a trainer and executive coach, Bence has distinguished herself as a speaking professional in just five years’ time – the minimum number of years required to receive the CSP designation. As President of Brand Development Associates International, Bence now travels the world speaking, training, and coaching individuals and corporations to greater success through creative yet practical brand development. She has presented at major conferences, conventions, and company meetings for many of the world’s top corporations.
With an MBA from Harvard Business School, Bence began her 25-year career as a marketer, developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. In addition to her speaking engagements, Bence has appeared on numerous television and radio programs and has written dozens of articles on the subjects of branding, coaching, and leadership. As a certified executive coach, she works individually with some of the world’s top CEOs to help them further their careers and their individual leadership personal brands.
Her three books in the How YOU™ are like Shampoo personal branding series have won a total of ten national book awards, including Grand Prize in the Best Beach Books Festival. All of the books provide readers with the world’s only step-by-step, start-to-finish system for defining, communicating, and taking control of their personal brands. The first book is focused on the corporate world, while the second book, How YOU™ are like Shampoo for Job Seekers , adapts the system specifically for those who are looking for a new job. In the third book in the series, How YOU™ are like Shampoo for College Graduates, Bence revised her groundbreaking system to help college grads understand the process of creating a personal brand for job interviews – even though they may have little practical work experience.
Brenda Bence is available for television, radio, and press interviews nationwide to talk about topics on personal or corporate branding. Visit www.BrendaBence.com, contact +1-312-242-1830, or email Daniel.Jackman@
# # #
Brand Development Associates Int'l. with offices in the U.S. and Asia, specializes in helping companies, senior executives, and business managers build successful, growth-oriented Corporate & Personal Brands, through offering Strategic Brand Training, Executive Coaching, and Professional Speaking Services.
Strategic Brand workshops train managers and leaders on how to build powerhouse Corporate and Personal Brands necessary to be successful in today's ever-changing business world.
Executive Coaching involves individual, customized coaching sessions geared at helping leaders, senior executives, and entrepreneurs achieve stretching goals and to craft and/or effectively communicate their unique Leadership Personal Brands on the job.
Professional Speaking Services are provided by Brenda Bence who speaks regularly to corporations and organizations at company gatherings, conferences, and conventions, on a variety of personal branding, leadership, and corporate branding topics.