Boundless Marketing Brings Transparency To Online Display Ad Sales

May 3, 2011 - PRLog -- Using Analytics and Data Analysis, Boundless Marketing is helping companies increase their profits from advertisement sales on their site. Many radio stations, television networks, newspapers and magazines offer online sponsorship opportunities to compliment traditional advertising campaigns. In essence, this is an excellent, cost effective add-on, however, these websites do not compile the necessary metrics for advertisers to make an educated purchasing decision.

Boundless Marketing has seen businesses turn down advertising because representatives cannot clearly articulate display ad “click through rates”, sponsored video plays, audio downloads, and in many cases, unique page views.

Caitlin Gallagher, owner and founder of Boundless Marketing explains, “In the past we worked with businesses looking to optimize their online marketing strategies using analytics and multivariate testing.  On more than one occasion, we looked into display advertising and online-radio sponsorships, but continually failed to receive the information we needed to make an informed buying decision.”

As a result, Gallagher began helping businesses increase transparency to prospective advertisers. “Boundless Marketing now is helping businesses accurately value the ad space on their website to: A. make sure they are charging the correct amount, B. to make sure they are not giving away too much for free and C. to increase their conversion rates.”

By giving traditional media outlets a cost-effective solution for constructing real-time advertising rates, Boundless Marketing is enabling them to optimize their own conversion funnel while forming customized solutions for advertisers.

Boundless Marketing is based out of Boulder, CO and works with businesses nationwide. By showing companies the power of analytics tools and split testing, Boundless Marketing helps companies spend less and make more. For more information, visit http://www.BoundlessSEM.com or contact Caitlin Gallagher via phone, 720-295-0017, or email, info@boundlesssem.com, today.

Expand Your Marketing Horizons with Boundless Marketing.

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About Boundless Marketing:
Boundless Marketing is based out of Boulder, CO and works with businesses nationwide. By showing companies the power of analytics tools and split testing, Boundless Marketing helps companies spend less and make more. For more information, visit BoundlessSEM.com or contact Caitlin Gallagher via phone, 720-295-0017, or email, info@boundlesssem.com, today.