Buff, Inc. bolsters bicycle retailer presence, inks distribution partnership with QBP

May 3, 2011 - PRLog -- SANTA ROSA, Calif. – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, will distribute its products for cycling through industry leader Quality Bike Products (QBP). Based in Bloomington, Minn., QBP’s outstanding reputation for service and enormous dealer network will help expand Buff, Inc.’s presence in bike shops nationwide. The partnership will enable Buff, Inc.’s specialty retail accounts to order product on an as-needed basis and to more quickly provide consumers’ sought after SKUs like the new Seamless Headband Buff® and cycling staple, the UV Buff®. Current QBP dealers can browse Buff® products and purchase online at www.qbp.com.

Along with the Seamless Headband Buff® and UV Buff®, QBP will also stock other popular items from Buff, Inc.’s headwear collection, including the legendary Original Buff® in cycling-specific patterns like the World Championship stripes and the Insect Shield® UV Buff®, perfect for keeping the bugs at bay while out riding roads and trails.

“As the most experienced distributor in the cycling industry, our relationship with QBP will help make Buff® headwear the top of mind accessory choice for riders of all ages, riding preferences, and conditions,” said Shirley Choi Brunetti, vice president and general manager of Buff, Inc. “We’re excited to tap into QBP’s outstanding customer service, speed, and efficiency to deliver Buff® headwear to a larger audience.”

Buff® headwear offers cyclists an affordable, all-in-one accessory for sun protection, sweat management and warmth. Buff® products can be worn in a variety of ways under a bike helmet, including a beanie, helmet liner, balaclava, face mask, headband, and a saharian to protect the back of the neck from UV rays. Professional cyclist, Rebecca Rusch, has been sponsored by Buff, Inc. for the last two seasons and won’t hop on her bike without her Seamless Headband Buff®.

“Our partnership with Buff, Inc. provides a unique product that is multifunctional and stylish.  Buff, Inc. is a great addition to our already strong headwear selection,” says Nick Essma, product manager of QBP.

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About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Approaching its 20-year anniversary, Original Buff now distributes products in more than 42 countries across the globe. Buff® performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. For how-to-wear demo videos please visit Buff, Inc.’s YouTube channel and to attain buying information along with company news and happenings, please log on to BuffUSA.com.