The Norwegian food manufacturer, Rieber & Søn, supplies a range of foodstuffs to grocery shops and major supermarket chains in the Nordic region and Central and Eastern Europe. The company worked with De Villiers Walton to enhance its SAP customer relationship management (CRM) systems and equip its Norwegian arm with an intuitive, user-friendly campaign and promotions application by leveraging Rieber & Søn’s existing investment in SAP CRM. The end result is a solution that will enable Rieber & Søn to better plan, manage and evaluate its in-store retail campaigns and promotions.
“We’ve used the ZUI software tool to deliver a ‘light’, highly usable version of Trade Promotions Management without the associated pain, effort and cost,” says De Villiers Walton managing director, Darron Walton.
“The immediate impact is the ability to easily access and manipulate data drawn from multiple sources when planning and launching a promotion. Going forward, Rieber & Søn will benefit from the ability to use business intelligence to examine the success and return on investment (ROI) of their promotions in order to refine and optimise future projects.”
• De Villiers Walton has extensive experience in the SAP arena and has undertaken a number of projects for leading organisations in the food and beverage sector, including The SHS Group and Heineken UK
• To learn more about De Villiers Walton’s low-risk alternatives for enhancing SAP systems, call 0845 838 3431 or email holly.scott-
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Note to editors:
De Villiers Walton Limited is an SAP consulting specialist with extensive experience in the SAP arena. Operating in Europe, the Middle East and North America, it provides the necessary skills, products, methodologies, tools and services to create more efficient running processes on SAP, CRM and BI products and technology, regardless of the status of a company’s software engagement lifecycle. URL: www.dvwsolutions.com
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De Villiers Walton Limited is a business and SAP consulting specialist with extensive experience in the SAP arena.