Starwood Hotels & Resorts Continues To Highlight Egypt As An Attractive Tourist Destination

May 2, 2011 - PRLog -- Paris, France – April 29, 2011 – Starwood Hotels & Resorts Worldwide has announced the launch of an integrated social media campaign to help promote Egypt as a safe tourist destination including key destinations within the region such as Cairo, Red Sea, Sharm El Sheikh and Dahab.


“Starwood has a strong presence and a long history of operations in Egypt, managing ten properties under the Sheraton and Le Méridien brands. These campaign initiatives aim to highlight Egypt as a safe and attractive tourist destination for international travellers and Starwood’s commitment to actively promote tourism to the region.” says Hassan Ahdab, Starwood’s Vice President and Regional Director of Operations for Africa and the Indian Ocean. “Last year Egypt welcomed close to 14 million travellers from all over the world underlining our confidence in the market and our commitment to restoring the confidence levels of both business and leisure travellers.”


A dedicated website www.egypt-hospitality.com and a social media campaign will be launched soon, both of which will be rich in video and interactive content, to highlight the history of hospitality and service of all 10 Starwood Hotels in the country. The campaign also features the culture, diversity and stunning beauty which encompasses Egypt’s history and which are still present today. More information about the campaign will soon be available via the dedicated website www.egypt-hospitality.com.  For special rates in Cairo, Luxor, Alexandria and the Red Sea Resorts please visit our website www.starwood.com/egypt.


Starwood has also partnered on a project with UNICEF which will enable guests to donate money towards helping the street children of Egypt who have been most affected by the recent turmoil in the country. Through the dedicated Facebook page of the campaign, our fans will be able to upload content from their past and current holidays in Egypt. Starwood Hotels in Egypt will donate $1 per valid piece of content and a team will pick the best photo or video who will win 7 nights which can be used in any of our hotels and resorts in Egypt as well as a combination (for example 2 days in Cairo or Alexandria and 5 days in the Red Sea).


From the Sheraton Cairo Hotel, Towers & Casino, built in 1970 and located on the west bank of the River Nile in the centre the exciting cosmopolitan capital of Cairo to the Sheraton Luxor which has just undergone a multimillion-dollar renovation with its 8 acres of lush tropical gardens, Starwood Hotels offer guests a variety of holidays to suite all tastes and preferences, set to the stunning backdrop of a multi-faceted country which boasts sunshine, white sandy beaches and natural beauty.


Starwood currently operates 10 hotels in Egypt under the Le Méridien and Sheraton brands including Sheraton Cairo, Sheraton Montazah/Alexandria, Sheraton Dreamland, Sheraton Luxor Sheraton Miramar, Sheraton Soma Bay, Sheraton Sharm El Sheikh, Le Méridien Pyramids Hotel & Spa; Le Méridien Heliopolis and Le Meridien Dahab.


“There is no country which possesses so many wonders.” Egypt encapsulates “hospitality at its best.”


The words used by Herodotus to describe Egypt in 450 BC are equally relevant today; which is why travellers from all over the world are still attracted to the mystical and enchanting land of the Pharaohs. A panoply of contrasts: Egypt combines ancient history, vibrant culture, virgin beaches, unparalleled beauty and friendly people.


Egypt’s array of beach resorts, ancient heritage sites and state-of-the art golf courses in almost every city, makes it one of the most exciting leisure destinations that exist whilst being within easy reach of Europe and the rest of the Middle East.


About Starwood Hotels & Resorts Worldwide, Inc.  

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.  Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.


About Starwood Preferred Guest

The SPG program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999.  By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights, thelobby.com and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 940 participating properties, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood.   For more information about Starwood Preferred Guest please visit SPG.com or call (877) – STARWOOD.  


Media Contacts    
                                     
Burson Marsteller
Amelie Aubry / Jonathan Ganem
01 41 86 76 70 / 76 28
amelie.aubry@bm.com / jonathan.ganem@bm.com