Selecting a jewerly store is just as important as selecting the ring

PRLog (Press Release) - May 1, 2011 - Before you go to the mall and buy an engagement ring at a kiosk take a moment to stop in or call a local jeweler first. Bockman Brothers Jewelry, a local aurora IL jeweler has been providing diamond rings, engagement rings, and gemstones for more than 117 years. http://www.bockmanbrothersjewelry.com  There staff has over 85 years of combined experience in handling, and creating jewelry. You would be hard pressed to find a staff as knowledgeable as theirs at a mall jewelry store.

Just because it sparkles doesn’t mean it will last or that it’s worth what you’re paying for it. Mall jewelers tend to use low quality lab created stones to turn quick sales. If a jeweler handles a lot of cubic zirconium and other knock off products it should be a red flag that you’re probably not going to get a high quality item.

Taking a trip to your local jewelry store may surprise you. Bockman Brothers Jewelry in Aurora Illinois has high quality diamonds at comparable prices. When you shop for jewelry at a store like bockmans you’re get more than a ring, you get a guarantee. Mall kiosks can pick up and leave at any given moment. Bockmans has been in the same location for over a hundred years.

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Bockman Brothers Jewelry has been an aurora tradition since 1894. Bockman Brothers has been in the jewelry business longer than most big mall store jewelers. The Bockman name has become a synonym of quality throughout the jewelry industry.