New Market Study Published: Payment Card Competitor Tracker: January 2011

April 30, 2011 - PRLog -- Introduction

The new and improved Payment Card Competitor Tracker provides expert analysis and opinion on the strategic moves of leading competitors in the payment card market. Produced on a monthly basis, the Tracker is a global product and has been expanded to cover 100+ players, including American Express, Barclaycard, Capital One, Discover, First Data, HSBC, JCB, MasterCard, Standard Chartered and Visa.

Features and benefits

* Gain invaluable information on your key competitors in one concise document, and track long-term trends using the interactive news database.
* Sharpen your strategy by implementing the best market, product, competitor and strategic developments of leading global players.
* Learn the Datamonitor Cards & Payments Team's view on the most important competitor developments in the month.

Highlights

There are 46 competitor developments analyzed in the January edition of the Payment Card Competitor Tracker. This was below par against the 12 month average of 48, below the highs seen in April (57) and December (55), but significantly higher than the low point reached in August (30)
January saw the launch of new personal financial management tools from multiple issuers in North America. The prevalence of these online tools is likely to continue to develop and expand in the future. January also saw the announcement of future trials of 'Card 2.0' technology, but its longevity remains more questionable.
London's transport authority, Transport for London, announced that it had signed and agreement with MasterCard to provide branded plastic wallets for its 'Oyster' contactless ticketing card. The move will help those travelling in London to associate contactless payments with MasterCard, while also gaining space from Visa before the 2012 Olympics.

Your key questions answered

* What have been the key new product developments in the industry this month, particularly in contactless, mobile, online and prepaid?
* Which players are leading the way with these new developments, and where are they occurring?
* How have trends in competitor activity changed over time, and which regions are becoming more active?


For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/149207_payment_card_competitor...

About Datamonitor

The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment.  View more research from Datamonitor at http://www.fastmr.com/catalog/publishers.aspx?pubid=1002

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.