Speakers announced for the 2nd International conference on Market Research in the Mobile World 2011

April 29, 2011 - PRLog -- Merlien Institute and Greenbook announce the speakers for its 2nd International conference on Market Research in the Mobile World, July 19-20, 2011. This event will be held at the Center for Business Innovation and Creativity at Kennesaw State University in Atlanta, Georgia, USA.

This conference will bring together top speakers from leading client-side firms, market research agencies and mobile research platform developers. The core focus will be on how mobile technologies, social media, and the "app revolution" can be leveraged for research, marketing, brand engagement, and insight generation. The conference format which includes case study presentations and interactive sessions will be based on the 4 modules below:

•    The state of the mobile research landscape: current uses and learnings
•    What’s next for mobileMR: what trends will impact us over the next 12-24 Months?
•    Strategic foresight: looking to the future, will we recognize the market research industry?
•    Ethics, best practices, & ISOs: pitfalls, opportunities, and changing the MR Paradigm

More than 30 experts will be speaking at this senior level event. They include:
Ravi Parmeswar, Managing Director, Global Insights - Citigroup
Debbie Solomon, Research Director - Mindshare
Thomas Brailsford, Foresight Manager - Hallmark Cards
Guy Powell, President & Author of Marketing Calculator -DemandROMI
Justin Bailey, Associate Director - The Nielsen Company
James Fergusson, Global Sector Head for Technology -TNS Global
Beth Uyenco Shatto, Global Research Director - Microsoft
Brian Reich, Senior Vice President and Global Editor - Edelman Digital
Maritza DiSciullo, VP, Member Research & Intelligence - Navy Federal Credit Union
and many more...

Leonard Murphy, the Chair commented: “It’s with great pleasure that I announce the speaker line-up for MRMW2011 conference. This conference will be a breakthrough for the entire market insights industry that is struggling to develop effective models to maximize the opportunity that the mobile and social media revolution offers. We have carefully selected thought leaders with real world experience on the front lines of utilization and innovation using mobile and social media technologies for research. These are leaders in their fields at the top of their games, making this THE “Must attend” event of the year!”

For a complete speaker list, please visit: http://www.merlien.org/mobileresearch

Contact Details:
Jasper Lim, Merlien Institute
Tel: +31 634343853
Email: events@merlien.org
Web: www.merlien.org

Diane Liebenson
Tel: +1 310-545-0918
Email: dliebenson@nyama.org
Web: www.greenbook.org