"Venezuela Food & Drink Report Q2 2011" is now available at Fast Market Research

New Food and Beverage research report from Business Monitor International is now available from Fast Market Research
 
April 29, 2011 - PRLog -- The situation in Venezuela has continued to worsen recently, reflected in the country's position firmly at  the bottom of our Risk/Reward ratings. Food shortages coupled with the rising cost of living are one of  the most serious threats to President Hugo Ch·vez's popularity and in response the government has  nationalised large parts of the food industry. The spiralling cost of consumer goods has eliminated many  of the benefits of Ch·vez's wealth-redistribution programmes and is reflected in our lacklustre forecasts  for food and drink consumption.    Key Forecasts  * 2011 per capita food consumption (US$) = +7.5%; forecast to 2015 = -36.2%  * 2011 alcoholic drink sales (US$) = +4.4%; forecast to 2015 = -32.4%  * 2011 soft drink sales (US$) = +2%; forecast to 2015 = -42.2%  * 2011 mass grocery retail sales (US$) = +3.9%; forecast to 2015 = -38.7%    Key Company Trends and Developments  Currency Devaluation Increases Risk of Food Appropriations - In line with our expectations, the  Venezuelan government devalued the bolÌvar at the start of 2011 by unifying the 'essential goods' rate of  VEF2.6000/US$ with the higher 'non-essential' VEF4.3000/US$ rate. This has implications for the food  and drink sector, weaker currency potentially putting more pressure on margins, with producers no longer  able to import raw materials at the 'essential goods' rate and the possibility of higher inflation putting  further pressure on the government to take control of production through appropriations.    FEMSA Strike Highlights Burdens of High Inflation - The problems for companies operating in areas of  high inflation have been brought into focus in Venezuela, where Coca-Cola FEMSA has been struggling  to reach an agreement with its workers over wage increases. Workers at FEMSA's plant in Valencia have  been striking since mid-January, with FEMSA suggesting that the union had made demands for a 210%  pay increase that would jeopardise the viability of their business. In 2010 inflation in Venezuela averaged  34%, but the recent currency devaluation is likely to put upwards pressure on inflation over the short  term, particularly in the areas of food due to Venezuela's reliance on imports.    Key Risks to Outlook  Inflationary unrest - With one of the highest rates of inflation in the world, we expect worker strikes  within the private sector to be a persistent feature of Venezuela's landscape in the medium term. The  recent strikes at both Coca-Cola FEMSA and Heinz plants highlight this negative aspect of the country's risk profile. While we are a forecasting improvement in the rate of inflation, from 27.4% y-o-y in  December 2010 to 25.0% by end-2011, we believe the rapid pace of price rises will still be enough to fuel  a considerable amount of worker discontent over the coming quarters.  Politically motivated spending - We see 'pump-priming' in the run up to the 2012 election as the other  major risk to our outlook. While we have already factored a certain amount of politically-motivated  expenditure into our forecasts, if Ch·vez felt particularly threatened by the opposition over the coming  quarters he could easily up the ante and drive the budget deeper into deficit than we are currently anticipating.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/149702_venezuela_food_drink_re...

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
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