Evaluate freelancers by past success, report recommends

April 28, 2011 - PRLog -- Plainfield, Indiana - The most effective way to determine whether a creative service provider will make your project a success is to see whether he or she has achieved success with other clients, suggests veteran copywriter and marketing consultant Scott Flood of Scott Flood Writing in a recently released report.

"In business, most of us are judged not on how eagerly we try, but on how well we perform," Flood explains in "The Smarter Strategy for Selecting Suppliers."

"A freelancer should be focused on supporting client business efforts, instead of building up a portfolio," he adds. "By asking questions about past success, a client can get a stronger sense of how serious the freelancer is and the way he or she will approach objectives."

In the report, which is currently available for a no-cost download at http://sfwriting.com/freeguide, Flood offers suggestions for questions that will measure past success. "By asking about successful past projects, and even getting answers about projects that didn’t succeed, the client will gain much deeper insight than by simply reviewing samples of past work."

"The Smarter Strategy for Selecting Suppliers" can be downloaded at http://sfwriting.com/freeguide. Scott Flood Writing (www.sfwriting.com) provides effective print and online copy to companies and other organizations.

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About Scott Flood Writing: We provide effective print and online copy for companies and other organizations.