IHAF To Host First-ever National Summit Of In-house Advertising Leaders

April 28, 2011 - PRLog -- The 2011 IHAF Leadership Summit will feature presentations by in-house agency leaders from Bose Corporation, the Discovery Network, Prudential Insurance, Putnam Investments, online retail sensation Rue La La and others. The full-day event centers on what the nation’s leading business and creative executives are doing to evolve their capacity, creativity and strategic prowess.

Summit highlights include a state-of-the-industry report backed by IHAF’s proprietary field research, a rapid-fire panel discussion addressing 10 of the leading issues facing in-house agencies today, and targeted presentations on resource optimization, stimulating creativity and optimizing new media.

“The in-house agency model continues to expand its role and presence in marketing, and as a result, advancing operations and output has become imperative for in-house agency leaders,” says Sarah Cavicchi, IHAF Executive Director. “The IHAF Leadership Summit is the first time in-house agency executives will have a forum to come together and share how they are moving their teams, services and creative product forward.”

To register for the IHAF Leadership Summit, visit www.ihaforum.org.

ADDENDUM

IHAF Leadership Summit
June 10, 2011
Sheraton New York Hotel & Towers
811 7th Avenue at 52nd Street
New York, NY

AGENDA

9:00-9:30   Registration and Breakfast

9:30-10:30   State of the Industry
IHAF’s Chairman of the Board and former head of the largest in-house agency in the country will report on the state of the industry—supported by IHAF’s proprietary field research over the past five years.

10:45-11:45   10 Topics in 60 Minutes
A rapid-fire session featuring in-house agency executives from Bose, Modell's, Prudential Financial and Rue La La who will discuss and debate 10 of the leading issues facing in-house agencies today, including:

•   The in-house agency’s “reason for being”
•   What are you doing to keep your creative team fresh?
•   Cross charges and charge backs: funding an in-house team
•   Outside agencies: are you competing or collaborating?
•   The importance of measuring “client” satisfaction
•   Attracting and retaining top talent
•   FTEs vs. freelancers: managing a variable labor pool
•   Career advancement: what does the ladder look like in house?
•   Technology: being relevant is about more than keeping pace
•   Near shoring and off shoring: when to outsource overseas

11:45-12:00   10 in 60: Panel Q&A

12:00-1:00   Lunch

1:00-2:00   Winning in a Connected World
In-house agencies are being forced to rewire their skills as the role of data, analytics and technology converge to fundamentally change the way marketers help make brands more relevant in a connected world. What makes some succeed while others become also-rans? It comes down to the fundamentals of skill development, deployment, intellectual capital development and culture.

Chris Kuenne, Chairman & CEO of Rosetta, will share his perspective on how to advance your in-house agency talent pool while at the same time, better leveraging the partnership potential between your internal and external agency teams.

With 10 years of success leading the Band Aid and Tylenol brand franchises at Johnson & Johnson and Rosetta’s recent designation as Ad Age’s #1 Agency to Watch in 2011, Mr. Kuenne draws on a robust set of experiences from both the internal and external agency side.

2:00-3:00   Creative Globetrotting: In Search of Advertising at its Best
For over 10 years, James Gilbey, Vice President and Group Creative Director for Discovery Creative has been inspiring creative teams of by obsessively collating and sharing the best of what the advertising industry produces across the globe. Operating under the principle that “originality is the art of concealing your sources,” James encourages best practices by learning from what other brands and agencies are doing right and sometimes, horribly wrong. In this energetic, interactive session, you’ll be inspired and maybe even a bit surprised by what the world of advertising has to offer—and what James has to say about it!

3:00-4:00   Blogs to iPhones to iPads: Shifting to Social & Mobile Media
As marketing and communications professionals, we are living in an exciting time. The shift from traditional to online media, along with the move to mobile, have created tremendous opportunities for engagement as well as organizational expectations and challenges that were unthinkable even three years ago.

In this session, Mark McKenna, Managing Director and head of Marketing and Communications at Putnam Investments will examine the technological implications of this shift -- the need for a strong commitment to human capital development and the speed, agility, and flexibility required of organizations as they grapple with this new paradigm.

Using Putnam Investments as an example, Mark will demonstrate how sales, marketing and corporate organizations can successfully transition from a traditional model to a more dynamic, innovative culture.

4:00-6:00   Cocktail Reception
Networking event for conference presenters and attendees, held in the Library Bar.
Sponsored by PakCom

# # #

About IHAF: IHAF is the In-House Agency Forum—the leading membership association for in-house advertising, marketing, and creative services organizations. As an association dedicated to meeting the ever-changing needs of today’s in-house agencies, IHAF’s mission is to provide its members with the tools, insight and networking opportunities they need to advance as marketing communications solutions providers. Member benefits include exclusive access to IHAF’s library of in-house agency benchmarking data, discounted admission to conferences and events, and enrollment in IHAF’s online community.