Stroopwafels originate from Gouda, a city in the Netherlands, where they were first made in 1784. Traditionally, they were consumed at coffee and tea time. The stroopwafel is very popular cookie in the Netherlands, consisting of a thin waffle with a diamond pattern that is cut in half after baking. Then, a special sweet syrup is smeared on the waffles and they are pressed together. The sweetness and taste makes the stroopwafel an absolute delight with a cup of coffee or tea, but is also eaten on its own as a special treat.
Typical Dutch Stuff, LLC will make a selection of its products better available to American consumers by avoiding high overseas shipping costs. Wendy de Laat, managing director of Typical Dutch Stuff explains, “our American customers love our stroopwafels, but with overseas shipping costs, a packet of stroopwafel can become quite expensive. Therefore, we decided to launch our own brand of stroopwafels and ship these from the United States. This way, our customers can enjoy their favorite cookie at the lowest possible prices.”
Typical Dutch Stuff, LLC selected the United States for this new endeavor due to a new sponsorship contract with a professional soccer team: Dutch Lions FC. The club has a professional 1st Men’s Team (Dayton Dutch Lions FC) – that will play in USL PRO in 2011, after making its debut in the Premier Development League in 2010. Typical Dutch Stuff is one of the main shirt sponsors for this team and for their youth academy. “We share the vision of the Dutch Lions FC,” Wendy explains, “we are both young and ambitious organizations and we have a similar Dutch background. We share the vision of introducing that heritage to American consumers.” The stroopwafels are a huge hit in the Dayton area and they are currently being sold at every home game of the Dayton Dutch Lions and in a local coffee house in Bellbrook. “I truly enjoy seeing that reaction on someone’s face when he or she has a bite of their very first stroopwafel,”
The stroopwafels can be ordered online through www.ilovestroopwafels.com. Currently, the stroopwafels are only available within the United States and Canada. Wholesale orders are welcomed. Typical Dutch Stuff, LLC is looking for individuals that are interested to further expand the business across the United States.
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Typical Dutch Stuff was founded in 2003 in the Netherlands and is the leading online shop for typically Dutch products. Typical Dutch Stuff currently has an assortment with more than 3,300 products, including typically Dutch food items, frozen food, traditional Delft Blue souvenirs, wooden clogs, handmade jewelry, and original Dutch bikes and accessories. The stroopwafel is their most popular and sought-after product. They specialize in the export of frozen Dutch snacks and gift baskets for consumers and businesses.