What’s More Challenging Than Starting & Running Your Own Business? Being a Pregnant Entrepreneur.

April 26, 2011 - PRLog -- Like many working women, Darla DeMorrow used to joke that she couldn’t have children because there wasn’t enough white space on her day planner to squeeze them in.

By leaving her corporate job and going into business for herself, DeMorrow created the opportunity to fit children into her life. She knew that she could set her own hours, and hoped it would not be too difficult to juggle her business with raising her kids.
   
“The moment I became pregnant, I realized I had made a terrible miscalculation,” DeMorrow recalls. “Although my husband and I were thrilled to be expecting, I had no guidebook to help me with the unique challenges of running my sole proprietor business before, during, and after the new addition arrived. Every day I had more questions about how to grow a business and a baby at the same time, but very few people to consult.”

DeMorrow is far from alone. According to the Small Business Administration, there are an estimated ten million female entrepreneurs in America. The number of small women-owned businesses continues to grow at twice the rate of all U.S. firms.

Pregnant Entrepreneurs have different challenges from their corporate counterparts.  There is no HR team with set guidelines or safety protections.  There is usually no disability or income replacement.  And it can be daunting to credibly market for new business when you can’t see your feet.  

That’s why DeMorrow decided to write a book to help other women through this demanding transition. The Pregnant Entrepreneur is the first how-to guide for handling pregnancy’s physical, emotional and financial baby bumps while starting or running your own business.

A professional organizer, DeMorrow analyzed and planned ways to build her lifestyle business around her family’s needs. She shares those principles and strategies in her book, offering tips on such key topics as building a support team, financing a maternity leave and creating a one-page business plan.
From cribs to cash flow, from maternity clothes to marketing, this book offers encouragement and practical advice for succeeding as a pregnant entrepreneur.

The Pregnant Entrepreneur is available for sale from Blue Tudor Books, www.BlueTudorBooks.com, and on www.Amazon.com and www.BN.com.

About the Author:

Darla DeMorrow is an award-winning Certified Professional Organizer® who owns HeartWork Organizing, a professional organizing and design firm near Philadelphia. Her business background includes supporting small business owners for over twenty years, managing a multi-million dollar line of business for a Fortune 100 company, and earning an M.B.A. from Temple University. She and her husband enjoy sharing walks, zoo trips and hot dogs with their two daughters, who were born after she started her own business.
DeMorrow is available for interview. She often speaks to large groups and community groups, including women’s, mothers’ and small business organizations. Book excerpts, book cover and author photo are available upon request. Contact  Darla DeMorrow at (856) 905-9202 (preferred) or (610) 688-8595; darla@heartworkorg.com.

Praise for The Pregnant Entrepreneur:

“If you can raise a child you can run a business. But, I know from experience, that doing both at the same time compounds the difficulty of being successful at either….That's why I love The Pregnant Entrepreneur. I believe this book will give women the confidence and edge they need to create an intensely fulfilling and successful experience parenting while…building and running a successful business. Highly recommended.”
~ Michael Port, New York Times bestselling author of four books including Book Yourself Solid

"Darla DeMorrow takes a determinedly businesslike approach to motherhood, helping new moms and entrepreneurs prepare intelligently for everything from birth plans to asset management."
~Katherine Ellison, author of The Mommy Brain: How Motherhood Makes You Smarter

“Darla’s book…gives good advice to for the mom-business-owner to navigate through pregnancy while trying to live her passion. Motherhood should enhance a woman’s career. The Pregnant Entrepreneur helps make that so.”
   -- Shari Storm, author of Motherhood is the New MBA: Using Your Parenting Skills to be a Better Boss

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Micro publisher focusing on lifestyle and women's issues. First offering is The Pregnant Entrepreneur.