The Edge Room Consolidates News from ABA TECHSHOW 2011 Exhibitors

April 26, 2011 - PRLog -- Minneapolis, MN – Edge Legal Marketing, a Minneapolis-based marketing and public relations firm serving the needs of companies targeting the legal market, reported that The Edge Room™ (www.TheEdgeRoom.com), a virtual press room for the ABA TECHSHOW in Chicago, averaged more than two files uploaded per exhibitor, exceeding usage of last year’s event. ABA TECHSHOW, presented by the ABA Law Practice Management Section New York, is the American Bar Association’s largest legal technology and education trade show that attracts lawyers from around the world.

The ABA Law Practice Management Section is a professional membership organization providing resources for lawyers and other legal professionals in the core areas of the business of practicing law—marketing, management, technology and finance—through its award-winning magazine Law Practice, Law Practice Today webzine, educational CLE programs, website and publishing division. For more than 30 years, LPM has established itself as a leader within the profession by producing ABA TECHSHOW, the best legal technology conference in the Midwest.

“The Edge Room provides an efficient means for media to gather information for exhibitor interviews, future articles and blog postings,” said Amy Juers, founder and CEO of Edge Legal Marketing. The Edge Room brings exhibitors and media together in a paperless press room, which ensures the most current exhibitor information is readily available and keyword searchable. “We look forward to continuing to offer innovative services like The Edge Room for years to come,” continued Juers.

Exhibitors are given free access to The Edge Room, a virtual press room, where they update their company profile, enter company contact information for members of the media, and upload files including press releases, white papers, company brochures, company logos, product flyers and more. Legal industry writers, editors, bloggers, and thought-leaders are given access to the exhibitors’ information and are able to download files to pre-plan their booth visits, schedule vendor interviews, and plan their editorial coverage of the event. Exhibitors also have the option of increasing their industry presence by using The Edge Room’s free social media function when uploading files, electing to allow their announcements to be uploaded to blog (theedgerooom.blogspot.com) and Twitter (http://twitter.com/theedgeroom) sites.

To learn more about The Edge Room, visit http://www.TheEdgeRoom.com.

About Edge Legal Marketing
Edge Legal Marketing (http://www.edgelegalmarketing.com) delivers marketing and public relations expertise to service, software and hardware providers targeting the legal market.  They help B2B businesses market and sell their products and services to corporate legal departments, law firms, federal and state courts and legal associations.  Edge Legal Marketing services include strategic planning, marketing and e-marketing action plans, alliance building, Web site development, market research, public relations and advertising (concept and media plans).

Contact:
Carolyn Depko
Director of Media Relations
Edge Legal Marketing
732-533-5491
cdepko@EdgeLegalMarketing.com

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Edge Legal Marketing (www.edgelegalmarketing.com) delivers marketing and public relations expertise to service, software and hardware providers targeting the legal market.