BMW launches iPhone app.

Leading BNW center The Chapman BMW Group has developed an application for Apple's iPhone and mobile-friendly website for Chapman BMW 
By: Chapman BMW
 
April 25, 2011 - PRLog -- Leading BNW center The Chapman BMW Group has developed an application for Apple's iPhone and mobile-friendly website for Chapman BMW 

A new iPhone 'app' and mobile-friendly website from Chapman BMW has been launched. Updated in real time, the system provides pricing, specification, dealer location and contact information. It also enables users to browse BMW Certified Used , which is only available from BMW dealers.

A pilot version of the iPhone app was launched in April 2011. Within a matter of weeks, it had been downloaded by customers in 65 countries worldwide. This prompted the creation of a more comprehensive app and a mobile-friendly version of the website. "Analyzing the number of users in our industry with internet enabled handsets made it an easy decision to go mobile. After evaluating several suppliers, we chose to partner with the Apple Store. 

"After we created an app for our center, we immediately saw the potential that mobile information technology holds for the certified pre-owned industry," says Bob Cola, managing director of Chapman BMW. "In this business professionals are not office-bound, they are more likely to be working on-site or travelling. Smart Phone technology -  It removes travel constraints and allows clients to stay fully informed and updated anywhere in the world".

"We are consistently working to improve the system, offering more features and better usability," says Cola.

"These mobile tools are generating leads for the Chapman BMW dealer network" "If the convenient time to search for BMW happens to be while commuting, Chapman wants to be there. The  mobile platform and the iPhone app make that experience extremely simple" says Chapman BMW on Camelback www.azbmw.com

BMW launches iPhone app.

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Chapman BMW on Camelback, home of "The Ultimate Ownership Experience" located in the Heart of Downtown Phoenix, Arizona. We proudly serve Phoenix, Tempe, Gilbert, Chandler, North Scottsdale, Cave Creek, Paradise Valley and surrounding areas.
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Source:Chapman BMW
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