From the First on the Field to Nothing But Net!

April 25, 2011 - PRLog -- After eight successful years at Stall and Dean, EFF LLC, Rikers El, Senior VP of Marketing has resigned to take the next step in his career. Rikers states "It was a great time, a lot of friends but it is time to tackle new tasks".

Rikers started as a Marketing Associate in 2004 for Stall and Dean brand’s. In 2005, he was promoted to Director of Marketing of Stall and Dean and Rucker brands. In 2006, he advanced to the EFF LLC Senior VP of Marketing. In 2008, EFF LLC grossed over $80M and was known as one of the hottest brands in the Market.

Before joining EFF LLC in 2004, Rikers worked for PNB Nation and was Sourcing Director for Min and Chung Enterprises. Rikers held various roles at Min and Chung, as the company held the sourcing for many brands such as G-III, Adidas, Reebok, Apple Bottom’s controlling gross production with a retail value over $2.3B. Earlier in his career, Rikers was news Editor for 4Korners News where he gave first publication covers to many such as Kanye West, Saigon, 50 Cent, Joe Buddens, West Side Connection and many others.

Riker's Official Farewell Statement

"I am pleased to have served as the Brand’s manager and Senior Vice President of Marketing during such an important period. I thank the CEO for entrusting me with the important responsibility of building such an authentic brand as Stall and Dean, Rucker and the Ivy League collection. Since becoming the Sr. VP of Marketing in 2006, I have worked diligently through many long hours to successfully resolve numerous challenges and take the brand to the forefront of the athletic apparel market. Even through the great jersey crash and other obstacles that endangered the brand."

Co-CEO Chris Rucker stated, "Rikers knows how to win".

On May 2, 2011 Rikers will be the new Senior Vice President of Marketing for Rucker Brands Worldwide. This includes domestic and international marketing for The Rucker ranging from development, branding, image, apparel, lifestyle, and footwear. "Rikers is one of the most creative and influental people in the business, I'm definitely happy he's on my team" stated Co-CEO Dextor Gordon.
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About the Rucker Foundation

The Rucker Foundation's goal is to teach the sport and business of basketball to athletes globally. "The business not in making money, but understanding as a brand, you are responsible for your growth and development". The Rucker Foundation refurbishes parks, provides SAT Prep courses, basketball events, invitationals, and national tournaments.

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Stilettos and Sounds LLC is a boutique Entertainment Public Relations and Event Production Firm based in New York City.