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Follow on Google News | Jessica Biffi Launches Mizbiffi, A New Plus Size Line Exclusive For The Shopping ChannelJessica Biffi launches mizbiffi, a new plus size line exclusive for the shopping channel
By: B.A.D PR In addition to a number of popular ready to wear runway collections, her custom couturier, the recent launch of her new menswear line and the third season of her jewellery line Covet by Jessica Biffi, the new plus size women’s line will top off the 27 year old designers fashion house empire. Having risen to style fame while on the second season of the internationally syndicated show Project Runway Canada, Biffi’s fans have been supportive from the beginning, making the decision to move into fashion development for the TSC a fairly easy one. Biffi has expressed that her own mother is an avid shopping channel fan and it’s women like her that have inspired her to produce the line. “I really wanted to create a universal line and be able to reach all the ladies across Canada, especially where fashion is not available for this particular customer. It is true the line does have a youthful feel, but it is definitely for more of a mature customer, one who is playing with confidence in addition trends.” What can Jessica’s customer expect on air date? Firstly, a 13 pc collection range in assorted tops, tunics, dresses, leggings and capris in a full plus size range from a 12 through to a 26, where the price points start at reasonable $65 and go up to $195 for bolder garments. Jessica has also handpicked accessories that originate from all over the world which will accompany and accentuate the pieces from the MizBiffi by Jessica Biffi line. May 17th will be the first show date where customers can tune into The Shopping Channel network to get their hands on a MizBiffi by Jessica Biffi garment. www.theshoppingchannel.com For more information on pieces available, air dates and background on Jessica, visit www.Jessicabiffi.com, http://www.facebook.com/ For Press inquiries contact B.A.D PR’s Shaun Marq (Toronto, Montreal) or Natasha Neale (Vancouver) at press@badpr.ca. YYZ: 416.554.4594 YVR: 604.723.4978 # # # B.A.D PR, or Boy and Doll Public Relations is a full scale boutique public relations, marketing and event planning agency consisting of dynamic and savvy Public Relations professionals. End
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